Aeroflot essays

Aeroflot essays When discussing the airline to take when traveling to Russia, the name Aeroflot would always be the first choice. But with the break up of the former Soviet Union, Aeroflot found themselves on the brink of decreasing profit from rival companies. The adjustment from super monopoly in its market to falling far behind private Russian airline Transaero placed them in a search for market share. Aeroflot was stuck in a jam looking for the right mix to bring them back to the front line of Russian air transportation. Aeroflot's attempt to become a world-class airline has been hampered by a poor safety record, bad food, surly service, dilapidated cabins and frequently canceled or late flights. This did not hurt them when they where the only airline in its market, but when competition comes in, things begin to change. It is known that competition can only help the customers as this forces both companies to continue to improve to gain market share. Another problem with Aeroflot is that paid customers had occupied only 60% of their seats on flights. The next step for Aeroflot was to research and develop which marketing mix would help bring them back to an international airline. With some major problems involving customer service and overall product service to the consumers, Aeroflot searched for the right way to bring back their name to the market. The image the airline has selected for itself in its advertising campaign attempts to convince skeptical consumers that the airline has solved its safety and service problems. The campaign uses magazine, billboard and TV commercials, and features a flying elephant with a slogan that translates into "light on its feet." The not so subtle message means that if elephants can fly, so can Aeroflot (aeroflot.org). The meaning behind that advertising campaign using the elephant as the company symbol showed that something big like an airplane could fly freely in the sky. Lig...

Biography of Justinian I, Emperor of Byzantine

Biography of Justinian I, Emperor of Byzantine Justinian, or  Flavius Petrus Sabbatius Justinianus, was arguably the most important ruler of the Eastern Roman Empire. Considered by some scholars to be  the last great Roman emperor and the first great Byzantine emperor, Justinian fought to reclaim Roman territory and left a lasting impact on architecture and law. His relationship with his wife, Empress Theodora, would play an essential role in the course of his reign. Justinians Early Years Justinian, whose given name was Petrus Sabbatius, was born in 483 C.E. to peasants in the Roman province of Illyria. He may have still been in his teens when he came to Constantinople. There, under the sponsorship of his mothers brother, Justin, Petrus acquired a superior education. However, thanks to his Latin background, he always spoke Greek with a notable accent. At this time, Justin was a highly-ranked military commander, and Petrus was his favorite nephew. The younger man climbed the social ladder with a hand up from the older, and he held several important offices. In time, the childless Justin officially adopted Petrus, who took the name Justinianus in his honor. In 518, Justin became Emperor. Three years later, Justinian became a consul. Justinian and Theodora Sometime before the year 523, Justinian met the actress Theodora. If The Secret History by Procopius is to be believed, Theodora was a courtesan as well as an actress, and her public performances bordered on the pornographic. Later authors defended Theodora, claiming that she had undergone a religious awakening and that she found ordinary work as a wool spinner to support herself honestly. No one knows precisely how Justinian met Theodora, but he appears to have fallen hard for her. She was not only beautiful, but she was also shrewd and able to appeal to Justinian on an intellectual level. She was also known for her passionate interest in religion; she had become a Monophysite, and Justinian may have taken a measure of tolerance from her plight. They also shared humble beginnings and were somewhat apart from Byzantine nobility. Justinian made Theodora a patrician, and in 525 - the same year that he received the title of Caesar - he made her his wife. Throughout his life, Justinian would rely on Theodora for support, inspiration, and guidance. Rising to the Purple Justinian owed much to his uncle, but Justin was well-repaid by his nephew. He had made his way to the throne through his skill, and he had governed through his strengths; but through much of his reign, Justin enjoyed the advice and allegiance of Justinian. This was especially true as the emperors reign drew to a close. In April of 527, Justinian was crowned co-emperor. At this time, Theodora was crowned Augusta. The two men would share the title for only four months before Justin passed away in August of that same year. Emperor Justinian Justinian was an idealist and a man of great ambition. He believed he could restore the empire to its former glory, both in terms of the territory it encompassed and the achievements made under its aegis. He wanted to reform the government, which had long suffered from corruption, and clear up the legal system, which was heavy with centuries of legislation and outmoded laws. He had great concern for religious righteousness and wanted persecutions against heretics and orthodox Christians alike to end. Justinian also appears to have had a sincere desire to improve the lot of all citizens of the empire. When his reign as sole emperor began, Justinian had many different issues to deal with, all in the space of a few years. Justinians Early Reign One of the very first things Justinian attended to was a reorganization of Roman, now Byzantine, Law. He appointed a commission to begin the first book of what was to be a remarkably extensive and thorough legal code. It would come to be known as the Codex Justinianus  (the  Code of Justinian).  Although the Codex would contain new laws, it was primarily a compilation and clarification of centuries of existing law, and it would become one of the most influential sources in western legal history.   Justinian then set about instituting governmental reforms. The officials he appointed were at times too enthusiastic in rooting out long-entrenched corruption, and the well-connected targets of their reform did not go easily. Riots began to break out, culminating in the most famous Nika Revolt of 532. But thanks to the efforts of Justinians able general Belisarius, the riot was ultimately put down; and thanks to the support of Empress Theodora, Justinian showed the kind of backbone that helped solidify his reputation as a courageous leader. Though he may not have been loved, he was respected. After the revolt, Justinian took the opportunity to conduct a massive construction project that would add to his prestige and make Constantinople an impressive city for centuries to come. This included the rebuilding of the marvelous cathedral, the Hagia Sophia. The building program was not restricted to the capital city, but extended throughout the empire, and included the construction of aqueducts and bridges, orphanages and hostels, monasteries and churches; and it encompassed the restoration of entire towns destroyed by earthquakes (an unfortunately all-too-frequent occurrence). In 542, the empire was struck by a devastating epidemic that would later be known as Justinians Plague or the Sixth-Century Plague. According to Procopius, the emperor himself succumbed to the disease, but fortunately, he recovered. Justinians Foreign Policy When his reign began, Justinians troops were fighting Persian forces along the Euphrates. Although the considerable success of his generals (Belisarius in particular) would allow the Byzantines to conclude equitable and peaceful agreements, war with the Persians would flare up repeatedly through most of Justinians reign. In 533, the intermittent mistreatment of Catholics by the Arian Vandals in Africa came to a disturbing head when the Catholic king of the Vandals, Hilderic, was thrown into prison by his Arian cousin, who took his throne. This gave Justinian an excuse to attack the Vandal kingdom in North Africa, and once again his general Belisarius served him well. When the Byzantines were through with them, the Vandals no longer posed a serious threat, and North Africa became part of the Byzantine Empire. It was Justinians view that the western empire had been lost through indolence, and he believed it his duty to re-acquire territory in Italy - especially Rome - as well as other lands that had once been part of the Roman Empire. The Italian campaign lasted well over a decade, and thanks to Belisarius and Narses, the peninsula ultimately came under Byzantine control - but at a terrible cost. Most of Italy was devastated by the wars, and a few short years after Justinians death, invading Lombards were able to capture large portions of the Italian peninsula. Justinians forces were far less successful in the Balkans. There, bands of Barbarians continually raided Byzantine territory, and though occasionally repulsed by imperial troops, ultimately, Slavs and Bulgars invaded and settled within the borders of the Eastern Roman Empire. Justinian and the Church Emperors of Eastern Rome usually took a direct interest in ecclesiastical matters and often played a significant role in the direction of the Church. Justinian saw his responsibilities as emperor in this vein. He forbade pagans and heretics from teaching, and he closed the famous Academy for being pagan and not, as was often charged, as an act against classical learning and philosophy.   Though an adherent to Orthodoxy himself, Justinian recognized that much of Egypt and Syria followed the Monophysite form of Christianity, which had been branded a heresy. Theodoras support of the Monophysites undoubtedly influenced him, at least in part, to attempt to strike a compromise. His efforts did not go well. He tried to force western bishops to work with the Monophysites and even held Pope Vigilius in Constantinople for a time. The result was a break with the papacy that lasted until 610 C.E.   Justinians Later Years After the death of Theodora in 548, Justinian showed a marked decline in activity and appeared to withdraw from public matters. He became deeply concerned with theological issues, and at one point even went so far as to take a heretical stand, issuing in 564 an edict declaring that the physical body of Christ was incorruptible and that it only appeared to suffer. This was immediately met with protests and refusals to follow the edict, but the issue was resolved when Justinian died suddenly on the night of November 14/15, 565. His nephew, Justin II succeeded Justinian.   The Legacy of Justinian For nearly 40 years, Justinian guided a burgeoning, dynamic civilization through some of its most turbulent times. Although much of the territory acquired during his reign was lost after his death, the infrastructure he succeeded in creating through his building program would remain. And while both his foreign expansion endeavors and his domestic construction project would leave the empire in financial difficulty, his successor would remedy that without too much trouble. Justinians reorganization of the administrative system would last some time, and his contribution to legal history would be even more far-reaching.   After his death, and after the death of the writer Procopius (a highly respected source for Byzantine history), a scandalous exposà © was published known to us as The Secret History. Detailing an imperial court rife with corruption and depravity, the work - which most scholars believe was indeed written by Procopius, as it was claimed - attacks both Justinian and Theodora as greedy, debauched and unscrupulous. While most scholars acknowledge the authorship of Procopius, the content of The Secret History remains controversial; and over the centuries, while it tarred the reputation of Theodora pretty badly, it has largely failed to reduce the stature of Emperor Justinian. He remains one of the most impressive and important emperors in Byzantine history.

Plan for Low-Cost Automated Inventory System Assignment

Plan for Low-Cost Automated Inventory System - Assignment Example It includes 3 more sub systems. Manually, it is very difficult to keep such information accurate and updated in the stock registers and the business financially may become in loss when incorrect information of their item has been entered in these registers. So, it is very necessary to make their inventory and accounting system computerized. For that purpose you create a database for your small business â€Å"Cloth-Shop†, which provide you such environment from which you can handle the process of inventory and accounting at the same time by investing nominal cost on it. Ms-Access, a database system is basically just a computerized record keeping system used to create such programs where transactions are needed because it keeps the data in the form of tables on which a user can perform variety of operations easily and quickly. Such as: Create 3 tables, one for customer information, second for item information, and third for stock availability. Required fields for Table # 1 are Customer-id, Customer-name, Item-no, Date-Purchase, Item-Price, etc. For Table # 2 are Item-no, Size, color, Quantity, date-received, company-no. etc. For Table # 3 are Item- no., Item-sold, Item available

The Relationship between Economics and Ethics Literature review

The Relationship between Economics and Ethics - Literature review Example This paper illustrates that ethics resolves the question regarding concepts of human morality which may include justice, good, evil as well as right and wrong among others. Economics, on the other hand, is a social science. It is concerned with economic activities in order to understand the processes that influence production, distribution as well as consumption of goods and services within an economy. It emphasizes on the interactions and behavior of economic agents and how the economy works. The relationships between economics and ethics have an antecedent that can be traced back to the time of Aristotle whose understanding of economics was that it was a practical philosophy of ethics and politics. As such, economics involved skills that are oriented towards wealth creation and politics considered the art usable in this since it will determine what is done to bring about human happiness, ethics. The relationship between ethics and economics can be understood in the context of welfa re theory and social choice. The argument on the good and its subsequent achievement gives the link between ethics and economics. Fundamental elements that link the two are the theorems of value and choice. Theory of value concerns what is good, while the theory of choice is the principal determinant of how that good is come by. That is to imply, the choice of the actions to be taken to achieve the intended objective. According to Teulon, in imposing tax policies, the effect of it is felt both by the citizenry and the government. The government intends to generate more revenue and thus wealth. However, the choices made with regards to how the policy is implemented (the means to the end) will determine the good felt by the people and is thus ethics. Standard economics theory, therefore, will give the manner in which preferences are ordered and their subsequent ends. It, as a result, provides the rational choice that characterizes the government actions. This consequently provides a v aluation framework and how to achieve what is valued, the revenue.

Guided Reading Essay Example for Free

Guided Reading Essay Abstract This paper will describe the leveling process and how leveled books fit into the reading classroom. It will also describe how to use tools yourself, to locate lists of leveled books, how the listed levels of a title compare between one you leveled, what the publisher class the level and the guided is reading classroom as a function. The last part of this paper will describe the instructional level of a student previously interview in Module 1. Guided Reading How to use leveling tools yourself Guided reading is an instructional approach that teacher uses when students are reading at the same level of instruction. The teacher selects books from certain reading levels to guide students to make connections from print to the text. The books are easily read with the support of the teacher. Challenges and opportunities for problem solving are offered in the text. Choice selection of the books from the teacher will expand their strategies. The purpose of guided reading is for the teacher to select books that students can read with 90% accuracy. When the story is introduced to the student by the teacher, the students, through their own strategies understand and enjoy the story because it is available to them. Pinnell, (2007) states that guided reading gives students the chance to apply the strategies they already know to new text. The teacher supplies support, but the ultimate goal is independent reading. Readers that have developed some since of print have already gained important understanding of it. If they have encountered a problem in reading they will monitor their own reading and check on themselves while searching for possibilities or alternatives How to locate list of leveled books. In order for the teacher to locate leveled books for their students, the teacher should select the students with similar reading habits and behaviors. These students should experience reading habits and behaviors in the same time frame. The guide lines of the choice of books should be not too easy, yet not too hard, and offers a variety of challenges to help readers become flexible problem solvers (Pinnell, 2007). When choosing a guided reading program or leveled books, the teacher should look for books that are similar to their knowledge, are interesting to them, support them to move to the next step in reading, and give just the right amount of challenge to ensure that problem solving is taking place while supporting fluency and understanding. Leveled book collection is a large set of books organized in levels of difficulty from easy books that an emergent reader might read, to the longer, complex books that advanced readers will select. The leveled books collections may be housed in an area where it is easily accessible. A key component in a guided reading program is the leveled books. The scholastic Guided Reading Program is a varied collection of books that are categorized by the kind and level of challenge they offer children as they are learning to read. The Guided Reading Program consists of 260 books organized into 26 levels of difficulty –Levels A-Z. Many different characteristics of the texts are considered in determining the level of challenge and support a particular book or short story presents (Pinnell, 2007) Some leveled books may consist of the teachers’ working collaborately together to construct leveled books from large collections of books. When teachers have been teaching a long time, they began to acquire the knowledge necessary to know what is easy and what is difficult for their students. When using the books frequently, the teachers will notice that categories of their collections will become more established (Scholastic. com) How the listed levels of a title compare between one you leveled. There are factors and criteria’s for leveling books. There is no distinct characteristic that can be used to evaluate text or reading materials. Some of the factors that are considered when evaluating text are length, layout, structure and organization, illustrations, words, phrases and sentences, literacy features, and content and theme (Scholastics. com). When compared the book that was leveled with the books in Scholastics, it was very close. The formation was based on the factors and criteria’s’ for leveling books. Guided reading classroom, how it functions, its advantages, and its disadvantages. The guided reading classrooms should have an independent reading practice location. This independent practice space should welcome students to a rich environment for reading. Teachers with a good sense of what a rich reading environment consist of will include in the reading practice location pillows or a couch for a feeling of an invitation to read. Students need to feel very comfortable when reading. The library in a guided classroom needs to be complete with rich and exciting literature. Some of the literature that should be included in the library is fiction, nonfiction, fantasy, magazines, current events, and sports and whatever you feel as a teacher that the students will be interested in. Technology is a major component of a guided reading classroom. It services as an independent and small group practice while the teacher is working with students in a small guided reading group. The guided reading groups should consist of four to six students at a time. The sessions for guided reading groups vary depending upon what level of readers you are dealing with. It is often 10-15 minutes for emergent readers, and 15-30 minutes for more advanced readers. Also in a guided reading classroom there should be cross curriculum centers for writing, art, and science which can be done at their desk with very little instruction. This would take very explicit planning on the teacher part. This will allow for the teacher to continue guided reading groups. A teacher-led small-group assessment area should be located in a place where the teacher has total vision of her classroom, but yet in an area where the students that are in the guided reading area can be together so that the skill can be implemented as one. Finally, there should be a designated area where the teacher can teach in a whole group setting. The advantages of a guided reading classroom when the teachers are working with a particular group, is that they can control what is going on in the classroom and ensure that the students are actively engaged at all times. By setting guided reading classrooms up this way, the teacher can take an informal assessment of behaviors whether or not the students are working in centers, at their desk or with the teacher in a guided reading group. The teacher should be taking running records, jotting anecdotal notes, or even conducting oral interviews if time permits. The disadvantages of this guided reading classroom is that it will take a lot of planning time to ensure that the centers all have meaningful activities that will help them read or increase their ability to interact with each other. Most of the time teachers do not have centers that are effective because of the necessary time needed for preparation to ensure an effective guided reading classroom. These guided reading groups should constantly change from week to week to ensure that all students are actively engaged in a differentiated atmosphere. Student from Module 1 This student could fall between emergent literacy and beginning reader because in module 1 the student started finger pointing and looking at the picture to determine the words. Also the student had trouble with the recognition of sight words. The student experienced difficulty with decoding unfamiliar words. This was a 3rd grade student that seemed very happy at home. The student does understand the concepts of print and words. Even thought she had trouble with decoding unfamiliar words, she seems to have phonological awareness. Knowledge of alphabets was noted. Her Independent level was grade 1, Instructional grade 1-2, and Frustration Level is Grade 3. Can this student benefit from a pull-out intervention program that focus on sight words and decoding? Conclusion This paper described the leveling process and how leveled books fit into the reading classroom. It will also described how to use tools yourself, to locate lists of leveled books, how the listed levels of a title compare between one you leveled, what the publisher class the level and the guided is reading classroom as a function. The last part of this paper described the instructional level of a student previously interview in Module 1. References Pinnell, G. S. (2007, Guided Reading Program, Scholastic, Scholastic, Red, New York, NY Scholastic. Com Retrieved September 14, 2009 from http://www2. scholastic. com/browse/article. jsp? id+4177.

Biography of Princess Elizabeth Essays -- Queen of England History Roy

Biography of Princess Elizabeth Elizabeth I was the daughter of King Henry VIII and his second wife, Anne Boleyn. When the little Princess was born on Sunday, the seventh of September, 1533, few could have predicted the glittering life ahead of her. Her birth was undoubtedly a great disappointment to her father, and a political disaster for her mother and all her supporters. For many years, Henry's main goal in life had been to father a healthy son to succeed him to the throne of England. Despite twenty years of marriage to the Spanish Catherine of Aragon, and the birth of several children, by 1533, Henry had only one living legitimate child, a daughter, Mary. Although there was no law in Tudor England preventing the accession of a woman to the throne as there was in France, the rule of a woman was considered undesirable. Not only was it thought that a woman was incapable of ruling a kingdom, there were also practical considerations that made female sovereignty problematic, such as her marriage, and the problem of the role her husband should have, as well as the risks of childbirth. It was unlikely that Henry would ever have a son by Catherine of Aragon (she was older than him, and her child-bearing days were numbered) and this troubled him considerably. Also he had fallen deeply in love with the young and dazzling Anne Boleyn and wanted to make her his bride. To marry Anne, however, he had to have his marriage to Catherine annulled, and annulling a marriage was never a simple process. For Henry, it proved colossal. The power to annull marriages lay with the Pope, and unfortunately for Henry, Catherine had very powerful family connections. She was the aunt of the great Emperor, Charles V, and the Pope could not afford to offend Charles by granting Henry his annulment. As time progressed, it became clear to Henry that if he wanted to marry again, he would have to find a way of getting an annulment without the Pope's assistance. He and his advisors found the answer in breaking with the Catholic Church completely, and establishing an independent Church of England. This would give Henry complete power over matters ecclesiastical. This revolutionary step was made possible by the emergence in Europe at this time of a new branch of Christianity that rapidly gained the name of Protestantism. This had very important doctrinal differences to Catholicism, but Henry'... ...as lost. At her husband's bequest, Mary reluctantly accepted Elizabeth as heir to the throne. After Elizabeth, and passing over the Suffolk line, the most powerful claimant to the throne was Mary, Queen of Scots, granddaughter of Henry VIII's eldest sister, Margaret. Mary had not long married the French heir to the throne, Francois, and the French and Spanish were enemies. Thus, even though Elizabeth was a Protestant, it was in Philip's best interest to secure her accession to the throne to avoid the French obtaining it. Elizabeth was at her childhood home of Hatfield when Mary died on the 17 of November, 1558. She was reputedly eating an apple underneath an Oak tree in the great park when the news of her accession to the throne reached her. Elizabeth was now just twenty five years old, and Queen of England. For the first time in her life, her destiny lay in her own hands, and Elizabeth knelt on the ground and whispered in Latin what she truly must have felt: "This is the Lord's doing, and it is marvellous in our eyes". Further Reading: Alison Plowden, The Young Elizabeth David Starkey, Elizabeth Alison Weir, Children of England Anne Somerset, Elizabeth I

Effects of Poor Diet and Obesity on Heart Essay

A good diet consists of consuming a full range of all the various nutrients needed for proper function of the body and bodily systems. When someone consumes the correct nutrients in the correct proportions, they are considered to have a â€Å"Balanced Diet†. However, when someone is not consuming the correct nutrients or not consuming the correct amount of nutrients they are said to have a poor diet or â€Å"malnutrition†. Malnutrition is often misconceived to be just the lack of nutrients in the body causing illness and Anorexia; however this is in fact incorrect as malnutrition can also be defined as the excessive consuming of nutrients which contain more energy than the body uses. This is most commonly known as â€Å"Obesity†. In Britain and most first world countries, obesity is one of the most serious effects of malnutrition. It can be extremely dangerous due to the build up of a certain fat known as â€Å"Adipose Tissue† under the skin and around maj or bodily organs. Someone can usually be defined as being obese if they have a BMI of over 30 (BMI can be calculated by dividing mass in Kg by height in Meters, squared). Coronary Heart Disease (CHD) is a common disorder of the blood vessels that supply the heart muscle with oxygenated blood. It is a major cause of death in developed with Reports in the UK suggesting that 3-4% of men aged between 35 and 74 die each year due to the effects of CHD. In the reports for women, the risk appears to be about half of this figure. Each year around 156000 people in England and Wales die from CHD. The heart is used as a pump to pump blood around the body; this is done via the contracting of the hearts muscles. This process needs a continuous supply of oxygen in order to function, however if this oxygen supply is cut off or slowed down the muscle cannot contract and therefore the muscle will soon die. One of the processes that can restrict the amount of oxygen getting to the heart is called â€Å"atherosclerosis† alternatively known as â€Å"Hardening of the Arteries†). This can lead to the coronary arteries to be blocked due to the build up of mater ials inside the artery walls. This causes the amount of space available for the oxygen to pass through the artery to become heavily constricted. Atherosclerosis is a very slowly developing problem and people who contract it normally do not show any signs until they are at least 40 years of age. However in some people, the process can be caused to happen much faster. This is normally due to things such as high blood pressure, the presence of low-density lipoproteins (LDL’s) or even excessive amounts of harmful chemicals in the blood cuased by things such as the excessive consumption of tobacco. Damage from the presence of these substances will build up inside the coronary artery and exist as deposits known as an atheromatous plaque. Once this plaque has restricted the wideness of the lumen by 50% or more, flow of oxygen into the heart muscle will not meet required amounts and will cause a pain to be felt during exercising known as â€Å"angina†. This pain is felt in the left shoulder, chest and arm, but can still be felt in the neck and left side of the face for some people. Another danger from the presence of an atheromatous plaque in the coronary arteries is the danger of a blood clot being formed around the plaque. These blood clots are known as a â€Å"Coronary thrombosis† and are caused by fibrous protein Collagen coming into contact with the platelet which causes the platelet to secrete a chemical that react with the blood and cause a clot to form. These blood clots further slow down the flow of blood through the artery. This could cause the part of the heart receiving the oxygen from this artery to fail in receiving enough blood and therefore shut down or stop the heart from beating altogether. When this happens it is called a â€Å"myocardial infarction†. A myocardial infarction is a very serious condition in which the heart fails to beat. Around 90% of all cases of myocardial infarction are direct effects from the problems aroused by Coronal thrombosis. Myocardial infarctions are potentially fatal if a large amount of muscle is affected. Cardiac arrests are a result of myocardial infarction due to the lack of beating from the heart. During a cardiac arrest, no pulse can be felt on the victim and also the victim will lose consciousness (faint). If the heart is not restarted before the muscle cells starts to die off, then the victim will also die. A reconstruction of the effect an Atheromatous Plaque can have upon the wideness of the Lumen inside a blood vessel (self made image) Cholesterol is an important substance in the structure of cell membranes and we must have a certain amount of it in our body or the liver will produce its own form of cholesterol to be transported and used by cells. However, evidence from tests completed by scientists suggests that having an excessive amount of cholesterol in the blood increases the risk of suffering from CHD. It is still unclear whether or not ones levels of cholesterol in the blood stream can be controlled by ones diet although, data does show that eating large amounts of saturated fats can increase your chance of having a high cholesterol blood content. Excessive cholesterol can be dangerous as it is not soluble in water so therefore it cannot be transported using the blood plasma transportation system. Instead it must be transported around the body in something called â€Å"lipoproteins† which are tiny balls made up of various lipids, cholesterol and proteins. There are many varieties of lipoproteins which are normally categorised into 3 main sub-sections. These sub-sections are defined by the amount of protein they contain (also known as their density) and consist of: High Density Lipoprotein (HDL): High protein content and low lipid content Low Density Lipoprotein (LDL): High Lipid content and lower Protein content Chylomicrons: a very high lipid content and very low protein content HDL’s are usually given the job of picking up cholesterol from around the body and transporting it to the liver. On the other hand, LDL’s are usually given the job of transporting cholesterol from the lover to other parts of the body. LDL’s play a part in the formation of an atheromatous plaque due to the tendency for them to deposit cholesterol into the damaged walls of arteries; in contrast HDL’s seem to actually help in preventing CHD. This is because they remove cholesterol from tissues including those of blood vessel walls. Therefore a person who has a high HDL: LDL ratio in their body would be much better protected against CHD than someone who does not. The structure of a lipoprotein (this one could be a LDL due to its High Lipid content and lower Protein content) (http://ta.wikipedia.org/wiki/%E0%AE%AA%E0%AE%9F%E0%AE%BF%E0%AE%AE%E0%AE%AE%E0%AF%8D:Structure_of_a_Lipoprotein.jpg) Blood pressure can be defined as the pressure that blood inside vessels applies onto the walls of the vessel in which it is being transported. If a person has an exceptionally high blood pressure, they are said to have â€Å"hypertension†. This increases ones risk to CHD by causing the walls of the arteries to thicken and stiff much like atherosclerosis causes the blood vessels to become hardened. The cause of high blood pressure is not always clear in every case. However scientists have suggested that a high intake of salt or the excessive consumption of lipids may be aiding in the creation of a high blood pressure, this is due to the high water affinity of salt itself which could be drawing in water via osmosis, increasing the volume of blood and therefore pressure upon the blood vessels. High blood pressure is normally combated naturally by the body via the kidneys which would excrete more liquid containing the salt solution; however this process does not always work therefore leading to people with high blood pressure being either advised to just eat a low- salt diet or be given diuretics which will make the kidneys complete the process. In conclusion, It can be seen that both poor diet and obesity can both have a certain effect upon the chances of someone contracting Coronary Heart disease, however it can also be seen that the effects from both of these problems could easily be combated by simply eating a healthier diet containing all of the nutrients needed in the body and also in the correct proportions allowing for a balanced diet and a healthy lifestyle.

Healthcare Policy Analysis Essay

Its finally happening!We get to manage our own health care .Our issues with Healthcare and insurance is finally looking up in a positive way .Finding a doctor won’t be such a hassle nor will it be someone else telling you who you have to pick . Insurance won’t be so high and even has made it possible to carry insurance without it breaking our pockets each month .This new way of insurance marketing is a great idea . I feel this will save our pockets and cost of health care can finally go down .The facts are exceptional and putting a great attitude in a lot of people to feel good about going to a physician again . For the first time in most states, small businesses and consumers who do not have affordable health insurance through an employer will be able to select coverage with the confidence that they will be offered a plan, and that their premiums will predominantly reflect its value, rather than their health, gender, or occupation. Also for the first time, individuals with incomes under $92,000 for a family of four will be eligible for subsidies to help pay their premiums for plans sold through the exchanges. It is essential that federal and state governments continue to work hard to ensure that all Americans who lack health insurance can begin shopping and signing up for coverage nine months from now.What a marketplace indeed . A health insurance marketplace otherwise known as health insurance exchange .This is a government regulated and standardized health care plans in the United States. Individuals may purchase health insurance eligible for a tax reduction . All exchanges must be fully certified and operational by January 1, 2014, under federal law. The federal government has spent $2.2 billion to help states establish their health insurance exchanges, which require creating websites to let millions of small businesses and individuals in every state buy health insurance from qualified health plans.Seventeen states and the District of Columbia have received conditional approval from HHS to operate a state-run marketplace in 2014. These states are: California, Colorado, Connecticut, Hawaii, Idaho,  Kentucky, Maryland, Massachusetts, Minnesota, Nevada, New Mexico, New York, Oregon, Rhode Island, Utah, Vermont, and Washington. HHS’ approval of these marketplaces is conditioned on the states addressi ng a short list of issues highlighted in the review process. This Issue Brief examines issues related to managed competition and the use of a health insurance exchange for the purpose of addressing cost, quality, and access to health care services. It discusses issue that must be addressed when designing an exchange in order to reform the health insurance market and also examines state efforts at health reform that use an exchange. The basic component of managed competition is the creation an organized marketplace that brings together health insurers and consumers (either as individuals or through their employers).The sponsor of the exchange would set â€Å"rules of engagement† for participating insurers and offer consumers a menu of choices among different plans. Ultimately, the goal of a health insurance exchange is to shift the market from competition based on risk to competition based on price and quality. Among the issues that need to be addressed if an exchange that uses managed competition has a realistic chance of reducing costs, improving quality, and expanding coverage: Everyone needs to be in the risk pool, with individuals required to purchase insurance or face significant financial consequences; effective risk adjustment is essential to eliminate risk selection as an insurance business model forcing competition on costs and quality; the insurance benefit must be specific and clear without standards governing cost sharing, covered services, and network coverage there is no way to assess whether a requirement to purchase or issue.has been met; and subsidies would be necessary for low income individuals to purchase insurance. The public plan option is shaping up to be one of the most contentious issues in the health reform debate. Proponents also believe a public plan is necessary to drive private insurers toward true competition. Opponents view it as a step toward government run health care and are wary of cost shifting from the public plan to private insurers. There were three key events significantly impacted the legislative session. Obamacare Became the Law of the Land,With the Supreme Court’s decision to uphold the individual mandate and President Obama’s reelection, supporters and opponents of the health reform law now  accept that like it or hate it the Affordable Care Act is here to stay. This reality shifted the political tone at the Capitol, resulting in less of the fierce rhetoric from years past. Most of Colorado’s Republican lawmakers remain opposed to federal health reform, but several bipartisan bills were passed to help facilitate a smooth implementation of the law. Colorado democrats took control of both chambers and the balance of power remained the same in the colorado Senate, with Democrats holding a 20-15 seat majority. Control of the Colorado House of Representatives, however, shifted from Republicans to Democrats, who picked up five seats for a 37-28 seat majority.With control of both chambers and a Democratic governor the Democrats wielded significant power in getting their agenda passed. The economy saw slow But steady progress and difficult budget discussions and painful cost cutting dominated previous legislative sessions, but this year’s Joint Budget Committee had an easier task. Colorado’s economic recovery outpaced the nation , and General Fund dollars were up 5.5 percent in fiscal year (FY) 2013-14. With more money in state coffers, legislators restored cuts and made new investments in health care and other programs. The budget passed on a party-line vote, with Democrats praising it as a smart and strategic approach to state spending and Republicans saying it isn’t prudent enough and doesn’t spend money in the right places. Open enrollment in the Affordable Care Act’s new state insurance exchanges begins in October 2013, with coverage beginning in January 2014. For the first time in most states, small businesses and consumers who do not have affordable health insurance through an employer will be able to select coverage with the confidence that they will be offered a plan, and that their premiums will predominantly reflect its value, rather than their health, gender, or occupation. Also for the first time, individuals with incomes under $92,000 for a family of four will be eligible for subsidies to help pay their premiums for plans sold through the exchanges. It is essential that federal and state governments continue to work hard to ensure that all Americans who lack health insurance can begin shopping and signing up for coverage nine months from now.With some help from our key players health care just might work this time . Thank Obama and his team for another shot in a another chance at good h ealth . Fronstin, Paul and Ross, Murray N., Addressing Health Care Market Reform Through an Insurance Exchange: Essential Policy Components, the Public Plan Option, and Other Issues to Consider (June 2009). EBRI Issue Brief, No. 330, June 2009. Available at SSRN: http://www.ebri.org/http://ssrn.com/abstract=1426184 https://www.statereforum.org/exchange-governance http://www.apihealthcare.com/hwie?_kk=hie&_kt=afa5ea9c-2ead-4efc-84dc-d7e709e1a31b&gclid=CLKB_7aQpLkCFY9AMgodsVcA6Q Molly Voris of the Washington Health Care Authority shared the state’s enacted Exchange enabling legislation. Access the legislation here: http://www.statereforum.org/sites/default/files/final_5445.pdf T. S. Jost, Health Insurance Exchanges and the Affordable Care Act: Eight Difficult Issues, The Commonwealth Fund, September 2010. References Oapi healthcare (2013). Welcome | State Refor(u)m. Retrieved from https://www.statereforum.org/ T. S. Jost, Health Insurance Exchanges and the Affordable Care Act: Key Policy Issues, The Commonwealth Fund, July 2010.

buy custom Evidence-Based Practice on Diabetes and Orthopedics

buy custom Evidence-Based Practice on Diabetes and Orthopedics Diabetes and Orthopedics Abstract Orthopedics refers to the medical field focusing on diseases/ailments and injuries affecting a human musculoskeletal system. As such, this system is composed of skeletal joints, bones, tendons, ligaments, nerves, and muscles critical for daily bodily functions. Initial procedural measures were primarily focused on children, who, unfortunately, were victims of limb or spine deformities. However, with time, the field encompassed the general care of patients of all age groups, from newborns to the old. Newborns could suffer from clubfeet requiring surgery (arthroscopic) as a result of injury, while the elderly could be suffering from arthritis. The above move was based on the fact that often, people break or fracture a bone during daily routines, especially as a result of physical activities. Patients with diabetes pose problems to orthopedic treatment due to complications arising from problems emanating from muscular and other joints problems experienced by diabetes patients.

Serial Killer Nurse Kristen Gilbert

Serial Killer Nurse Kristen Gilbert Kristen Gilbert is a former Veterans Administration (VA) nurse who was found guilty of murdering four VA patients in the early 1990s. She was also convicted of attempting to murder two other hospital patients and has been suspected in the deaths of dozens more.   Childhood Years Kristen Heather Strickland was born Nov. 13, 1967, to parents Richard and Claudia Strickland. She was the oldest of the two daughters in what appeared to be a well-adjusted home. The family moved from Fall River to Groton, Mass., and Kristen lived out her preteen years without any significant problems. As Kristen grew older, however, friends say she became a habitual liar and would boast of being related to Lizzie Borden, a notorious serial killer. She could be manipulative, threatening suicide when angry, and had a history of making violent threats, according to court records. A Nursing Job In 1988 Kristen earned her degree as a registered nurse from Greenfield Community College. That same year, she married Glenn Gilbert, whom she met at Hampton Beach, N.H. In March 1989, she landed a job at the Veterans Administration Medical Center in Northampton, Mass., and the young couple bought a home and settled into their new life. To fellow workers, Kristen seemed competent and committed to her job. She was the type of co-worker who would remember birthdays and organize gift exchanges during the holidays. She seemed the social butterfly of the C Ward where she worked. Her superiors rated her nursing as highly skillful and noted how well she reacted during medical emergencies. In late 1990, the Gilberts had their first child, a baby boy. After returning from maternity leave, Kristin switched to the 4 p.m. until midnight shift and almost immediately strange things began to happen. Patients began dying during her shift, tripling the medical centers rate of deaths over the previous three years. During each incident, Kristens calm competent nursing skills shined, and she won the admiration of her fellow workers. An Affair After the Gilberts second child was born in 1993, the couples marriage seemed to falter. Kristen was developing a friendship with James Perrault, a security guard at the hospital, and the two often socialized with other workers at the end of their shifts. At the end of 1994, Gilbert, who was actively having an affair with Perrault, left her husband and their young children. She moved into her own apartment and continued to work at the VA hospital. Kristens co-workers began to grow suspicious  about the deaths that always seemed to occur during her shift. Although many of the patients who died were old or in poor health, there were also patients who had no history of heart problems, yet were dying of cardiac arrest. At the same time, supplies of ephedrine, a drug with the potential to cause heart failure, began to go missing. Suspicious Deaths and a Bomb Threat In late 1995 and early 1996, four patients under Gilberts care died, all of cardiac arrest. In each case, ephedrine was the suspected cause. After three of Gilberts coworkers voiced their concerns that she may have been involved, an investigation was opened. Shortly thereafter, Gilbert left her job at the VA hospital, citing injuries she sustained while at work. By the summer of 1996, Gilbert and Perraults relationship had become strained. In September, federal authorities investigating the hospital deaths interviewed Perrault. Thats when the bomb threats began. On Sept. 26 while working at the VA hospital, Perrault took a phone call from someone claiming to have planted three bombs at the hospital. Patients were evacuated and police called, but no  explosives were found. Similar threats were made to the hospital the next day and on the 30th, all during Perraults shifts. Two Trials It wasnt long before police linked Gilbert to the calls. She was tried and convicted in January 1998 of making a bomb threat and sentenced to 15 months in prison. Federal investigators, meanwhile, were getting closer to linking Gilbert to the patient deaths at the VA hospital. In November of 1998, Gilbert went on trial for murder in the deaths of Henry Hudon,  Kenneth Cutting, and  Edward Skwira, as well as the attempted murders of two other patients,  Thomas Callahan, and Angelo Vella. The following May, Gilbert was also charged in the death of patient Stanley Jagodowski. The trial began in November 2000. According to prosecutors, Gilbert committed the murders because she craved attention and wanted to spend time with Perrault. In seven years at the hospital, prosecutors said, Gilbert was on duty when more than half of the 350 recorded patient deaths occurred. Defense lawyers countered that Gilbert was innocent and that her patients had died of natural causes. On March 14, 2001, jurors found Gilbert guilty  of the first-degree murder in three of the cases and second-degree murder in the fourth. She also was convicted of  attempted murder in the case of two other hospital patients and sentenced to four life sentences. She dropped her appeal of the sentence in 2003. As of February 2017, Gilbert remained incarcerated in federal prison in Texas. Sources Farragher, Thomas. Caregiver or Killer? The Boston Globe. 8 October 2000. Goldberg, Carey. Former Nurse on Trial in Patients Deaths. The New York Times. 23 November 2000. Gorlick, Adam. Murderous Nurse Escapes Death Penalty.  ABC News. 26 March 2001. HLN Staff. When Serial Killers Strike: The Angel of Death on Ward C. CNN. 1 April 2013.

Strategic Business Plan-Harley-Davidson Essay Example | Topics and Well Written Essays - 2000 words

Strategic Business Plan-Harley-Davidson - Essay Example In December, 2011 the company had 6,000 employees and total revenue was US$5.31 billion. The assignment will study the different aspects relating to the company under consideration that includes the factors affecting the global economy, corporate leadership and a summary of the strategic issues. Introduction The company under consideration provides over thirty models of customized product (motor bikes) through a worldwide network of over 1000 dealers. The main competitors of the H-D are BMW, Suzuki, Yamaha and Honda. The study looks to analyze the key motivating factors that have led to the global expansion of Harley Davidson, competitive advantage of H-D in global market, international market entry strategy and the digital marketing strategy of the company. Study also focuses on the overall organizational design, structure, culture and leadership traits of the company (Cowan, 2005, p.131). Factors Affecting Global Economy Global Expansion Strategy Global Marketing can be defined as the process by which a company looks to target the international customers by delivering high quality products to the foreign consumers. It is understandable that compared to domestic marketing global marketing there is much more complex, and risks are associated as the company has to deal with various political, social, economical and cultural issues. However, with great risks come great rewards (Henry, 2008. P. 251). Motivating Factors North America is the largest market for motorcycles. It includes USA and Canada. This market accounts for almost 60% of the sales. H-D is the industry leader in domestic market. However, over the last few years things began to take shape. The baby-boomer generation in North America started to get old. This happened to be premier target market segment of H-D. Therefore, the company decided to enter the markets of Europe and Asia. After America, Europe was supposed to be the most prospective market for H-D due to the high level of disposable income. H owever, things did not go very smoothly in the year 2008; Europe and U.S. in particular were badly hit by the recession. As a result there has been a change in the consumer behavior and dip in the purchasing power of the people. Hence the company decided to shift focus to the virgin yet perspective Asian markets. This included China, India, Taiwan and Korea. Among these, India and China are two of the most emerging economies in the world. Since 2007, China has become the largest automotive industry. The company looks to succeed in the foreign markets through effective marketing approach, efficient distribution network, robust after sales service. Add to this, the company also needs to understand the demand of the local consumers and satisfy the global standards (Brown, 2009, p. 351). Risk Factors Considering the modern scenario, one of the biggest risk factors in case of global expansion is going to be the economic factor. The global economy is still looking to get over the downturn since 2008. This has reduced the purchasing power of the consumers, especially in Europe. Other major factors the new

Hilton Worldwide Assignment Example | Topics and Well Written Essays - 2500 words

Hilton Worldwide - Assignment Example The company has business operation in 88 countries through 3,800 hotels which offer 6301,000 rooms to its worldwide customers. The company dedicated to provide an exceptional experience to the millions of travellers stay every year with it different brands of hotels and resorts. Hilton Hotels and Resort is most important brand of Hilton Worldwide group which carry the brand recognition of the mother company Hilton Worldwide along with its own brand value. Hilton Hotels and Resort recognized as international hotel chain that includes many hotels and resort across the world. The brand has market presence in 540 locations in 78 countries. It provides contemporary and authentic hospitality services to the guests across the world. The core values and the USP this brand are thoughtful amenities, smart design; innovative dining options that makes this brand a global leader in the hospitality industry. The company has continuous focus on both the leisure travellers and business travellers in the locations where it presents. The company follows similar service design and locations in all the cities like it present near airports and major city centres in all the cities (Hilton Hotels $ Resorts, 2012). ... This journey of the company has been possible by the efficient and unique development strategies like the local know-how and field tested process that assists its business partners or the franchisee holders to effective develop and manage a business with global exposure and experiences. For developing a unique3 service design in all the properties i.e. hotels and resorts of it business partners, it assists to design, building, managing the property of the franchisee holders and other companies who wants to become a business partners and to gain global business experiences. The company is dedicated to provide all solutions to its business partners by its innovative expertise which has made this a leading brand in the worldwide hospitality industry. The company four different innovative divisions or group that has been simultaneously working together for development of this brand in terms of new franchisee acquisition in the different location of the world and they also provide all typ es of solution from construction of hotels and resorts to management services. These four efficient aspects of its total service to the business partners are performance advantage, architecture and construction, owner information services and Hilton management services. Performance advantage service is an innovative and integrated system which provides advanced technology and innovative solutions to the customers as well as the business partners. This service drives the business growth of this company through reduction of cost of cost services without hampering the quality the services it provides. Performance advantage services include seven different kind of innovative services which are Hilton HHonors, Hilton worldwide sales, reservation