Why I Wanted to Pursue Culinary Arts Essay Example for Free

Why I Wanted to Pursue Culinary Arts Essay â€Å"The Three Idiots†, this film was popular since then. I was just curios why was it so. My first connotation was; the film was pure comedy movie, actually, an ordinary comedy film, that it was a companionship of three men who make a lot of sophistries but I was definitely wrong. Its title was captivating; it’s attention-catcher which I think one of the reasons why it was entitled that way, to win the attention of the public but that doesn’t end in that, I think that it was entitled â€Å"The Three Idiots† because there are three college students, who are best of friends, they are called â€Å"idiots† because they do things which are against to what is being done so; traditions, they oppose the rules, and do stuffs which they think are right. These three ‘idiots’ pursue their college education, actually, with the same reason: they do it for the sake of others’ favours, not for themselves. They pursue college to satisfy the wants of their parents because they believe so that through college education, they can be saved from the sufferings brought by poverty, for the reason of â€Å"spotlight†, that by education, their sons and daughters can build themselves; to be independent, their future; we cannot deny these mere facts because these really exist. That the relevance of attending college is for learning; that being a college student must comply with the rules and regulations of the administration, of the school. The film made me remember the times I was about to enter college. I remembered that in my senior year, my teachers, schoolmates were asking where I’m going to study for college and what course I’m going to take. My first answer was, Culinary Arts, I want to be a chef someday, no one believed me. They thought I was kidding, but I was serious. Then when I took the Entrance Examination in SLU, Baguio City, I didn’t know what course am I going to put in my form, that when I was in my way to the said university, I just put BSNursing there, how funny it was, right? No options. Then after two months, I found out the benefits when you graduate in this course, BS Accountancy. I pursue Accountancy in my college, at first, it was just alright, I want to be a future CPA but as time went by, my great desire for Culinary Arts emerges and I need to fight it because I need to graduate. During the film showing, I was bit emotional because in the last part of the film, the 2 friends of Rancho achieved what they wanted to, oh! How I wish. The â€Å"College Uneducation† and â€Å"The Three Idiots† are similar in the theme which they went to school and follow all the inhuman rules of the institution. It was true that we cannot learn all things in the four corners of the classroom. The lessons taught to us are not all be applied to our daily lives. How will be those mathematical formulas be applied to our daily lives? Do we need those when we buy in Sari-sari stores? Can we apply the computation of Velocity when we are running? Quite funny but it makes sense! â€Å"College Uneducation† tries to imply to us that some activities in college make us suffer and more uneducated, the same is through in the â€Å"Three Idiots†, the professor in the movie was disciplining the students in a wrong way and he didn’t teach Engineering as it is. We can pick lessons from the movie; it also emphasized the meaning of friendship, that no matter how hard the situation is; friends help one another and no matter the distance and the span of time, the closeness and love for one another do not fade. Next, you must follow what your heart desires. You will regret in time if you did not follow it. You’ll never find true happiness if you do not love what you are doing. You cannot give the best in you if you do not really want what you are doing. Third lesson is, you must know how to take risks. Life is all about risks. You may not succeed but atleast, you’ve tried, and nothing will be lost to you but then if you succeed, well and good. Thank God! And one important lesson in the movie is, in every bad situation, we must know how to be calm and believe that we can do it, we should believe in our capabilities as an individual. You must see things in its bright side. These lines in the film caught my heart, the most famous line in the movie: â€Å"Aal iz well.†, â€Å"All is well.†, â€Å"For once, dump your fears.†, â€Å"Life is a race.†, â€Å"No one knows what the future holds.†, â€Å"Life is full of pressures.†, â€Å"Run your life, it’s free advice, take it or leave it.† So much realizations I have in that film and in that day, January 12, 2013.

Importance of Organization Behaviour in Modern Business

Importance of Organization Behaviour in Modern Business INTRODUCTION AND IMPORTANCE OF ORGANIZATION BEHAVIOUR Organizational Behavior is the identification, analyzing and application of knowledge about how individuals and groups act in organizations. It interprets people-organization relationships in terms of the person, group, organization, and whole social system. Objective of it is to build better relationships by achieving people objectives, organizational objectives, and social objectives. It encompasses a wide range of areas, such as human behavior, Training and development, change management, leadership, teams, Group behavior etc. In the study of organizational behavior is helpful in gaining a complete understanding of the business. It is not the study of how organizations behave, but rather the study of individual behavior in an organization. This includes the study of how individuals be have alone as well as in groups. The main focus of the organizational behavior is to obtain a greater understanding of those factors which influence individual and group dynamics in an organization. Therefore individuals and the groups and organizations to which they belong may become more efficient and effective. Organizational behavior research is ultimately focused at providing human resource management professionals with the information and techniques which they need to select, train, and retain employees in a fashion which gives maximum benefit for the individual employee and for the organization. Organizational behavior is a modern interdisciplinary field. It draws most heavily from the psychological and sociological sciences and it also looks to other scientific fields. The interdisciplinary approach is used because the field of organizational behavior involves multiple levels of analysis, which are necessary to understand behavior within organizations as people influence their environment as well as people are influenced by their environment. The business organization based on vales, missions , visions, objectives, goals and management philosophy which drives formal or informal organizations towards culture social environment The culture decides the type of leadership, group dynamics, communication, within the business organization. The employee perceives this as the quality of work type which leads their quantity of motivation, which will benefited to employee performance, individual satisfaction, and personal development and growth. The combination of all above elements will lead to build the model that the organization operates from. Following are the main features of the organization behavior Organization behavior analyzing the relationship between organization, individual and the group. It more concern about people attitudes, perception, feelings, learning capabilities and specific objectives goals.(Distinctly humanistic orientation) It consists of different techniques, methods theories to evaluate the performances. (Multidisciplinary) It provides vital answers to questions which arise when managing organization. It analyses the factors influence the performance of a organization and describe the way of improve the performance. It uses the scientific method to analyze the performance which helps to identify the variables and relationships. It creates to achieve the path of business needs as it is concern in understanding of organization processes and skills. Factors Influence the Organization Behavior The feathers of people at work- attitudes, individual Differences, attributes, roles of the people and direction The way people are motivated Organizational commitment Employment engagement process The way organizations factions Culture of the organization Models of Organizational Behavior There are four main models organizations operate out of, Autocratic, Custodial, Supportive, and Collegial: Autocratic this model is power with the management. The employees are oriented towards obedience and dependence on the boss. The performance result is minimal. Custodial this model is monetary resources with a managerial direction of wealth. The employees in turn are leaning towards security and reimbursement and dependence on the organization. The outcome is passive cooperation. Supportive this model is leadership with a managerial direction of support. The employees are leaning towards job performance and contribution. The member of staff need that is met is status and appreciation. The performance outcome is awakening drive. Collegial this model is related with a managerial direction of teamwork. The team also work oriented towards responsible behavior and self-discipline. The performance result is moderate Even though there are several models, most of the organizations used combination of above models. The organizational behavior does not depend upon deductions based on gut feelings where as trying to collect details, information for issue in a scientific manner under controlled situations. It provides information for the findings so that the behavior of personnel and group could be canalized as desired. Majority of psychologists, social scientists and have carried out research on various aspects related to organization behavior. Job satisfaction and individual performance are determinants of achievement of employee and organizational goals. Organizations are set up to fulfill the requirement of the people. In modern competitive world, the organizations should have growth task-oriented which can achieve at the time of productivity is ensured with zero defect in quality. Employee turnover and absenteeism has a negative impact on efficiency and productivity. It is required to motivate retained the skill workers by enhancing the job satisfaction. In formal structure of organization all divisions have to function in a coordinated manner to accomplish the organizational goals, vision and objectives. Due to that it is require maintaining positive attitude towards work. Also it is more valuables for managers to develop the suitable work culture by using authority, delegation of certain powers to team members. Benchmarking, re-engineering, job re-design and empowerment are some of the valuables factors. LEADERSHIP Leadership is most important aspect of organizational behavior which can be define as ability to influence, motivate others to achieve the set of organizational objectives or goals. In todays context the managers now are leaders of their groups, their divisions. Event though it may require certain specialist knowledge, the human relations part of the management job. Currently People have more flexibility and more options in their careers, which are them selves more fluid, so keeping employee motivated is very important, due to that Leadership is also important in attempting to minimize employee dissatisfaction. Leadership consists of the effective process of delegation and empowerment. Broad classification of leadership styles There are several dimensions to leadership style and different ways of describing leadership styles such as, bureaucratic, benevolent, charismatic, dictatorial, unitary consultative, participative and abdicator. The different types of managerial leadership towards subordinate staff can be classified in following heading. Authoritarian style which focus on all interactions within the group move towards the manager due to power is with the manager, in this style manager him selves exercises decision-making and authority for determining policy, procedures and regulations for achieving set of objectives. Eg- The employees achieve the task will be given rewards others who have not achieved punishments. Chemanex group allocating certain objective to be achieved by each employee for a given time, then evaluate the performance based on the task achieved. Evaluation as follows Marks Category 81-100 Excellent 61-80 Good 41-60 Average Employee who perform excellently, entitle 4 month bonus, good category 3 months, average category 2.5monthe less than average No bonus at all. It shows how above style is applicable in todays context. Democratic style leadership functions are shared with other staff of the group and the leader and focus of power is more with the group as a whole and there is high integration within the group. All members have a high decision-making, determination of policy and procedure. Eg- Janashakthi Insurance organize the foreign trips based on high performance team for the year .Laissez-faire style manager are observing that subordinate of the team are working well independently. The manager, enhance them freedom of doing the objectives to carry out they think best and without interfering where as it is required to provide support if help is needed. Where as some confusion over this style, since the word of Genuine is emphasized since which is contrasted with the manager who could not care, of results keeps away from the problem points and manager does not want to get involved. Eg; Vertusa -Employee has given the freedom to achieve the certain task Most of the organization having combinations of above styles employees are not interest to work under the 100% authoritarian style There are 4 main types of leadership behavior available in accordance with goal path theory Directive Leadership- Which consist of the way of directing to the subordinates to achieve the goals by considering rules regulations. Eg- This model applicable in the most of the government organization (The Department head is giving the instructions for its subordinates achieve the task with in the circulars or based on government rules policies. Supportive leadership which consist of open and reachable manner and displaying the needs and welfare of subordinate. Participative leadership which consists of consult with their subordinates and the evaluation of opinions and different ideas before the manager makes the final decision. Achievement-oriented leadership consist of setting demanding goals for subordinates, looking for development in their performance and show confidence in subordinates ability to perform well. Leader should identify the people capability, proper execution and continuous improvement People capability It includes setting up the ability, competencies and skills required for the modern world, and how to accomplish those requirements, including competencies evaluation, gap analysis, job and role definitions and career development. Those will lead the modern business is key to the success of this activity. Execution This consists of delivery of the new model. It includes both hard deliverables in the form of project plans, progress reports and budget variances, stakeholder management and soft deliverables in the form of communications Continuous Improvement This consists of measuring the effectiveness of performances and which ensure opportunities for the further improvements. Balance score card, Reward alignment and performance management are the key methods of evaluating the performances Every organization the leadership should delegate the authorities to subordinates by considering the capability of the employees leader should lead the team, motivated, review the out come , continuous training evaluate the performance. GROUP BEHAVIOR The basic character of a group is that its members regard themselves as belonging to the group. Although there is no exact definition for group it can be defined as follows. A set of people who interact with one another are psychologically aware of one another; and perceive them selves to be a group. Simply a group can be define as a set of people who share most following characteristics a definable membership; group awareness; interdependence; common purpose; interaction; and ability to act in a unitary manner. A social system contains all the people in system and their relationships to each other and to the external world. It is a complex set of human relationships interacting in many ways. The behavior of individual affect on the behavior of others directly or indirectly. Groups has basic feature of the working style of any organization. Group Members as well as the managers must co-operate each other to carry out works to achieve objectives of the organization as well as the individuals. Group pressures influence over the performance of the organization as well as the individual members of the organization. Group performance id directly related with the leadership which influence the behavior of the group members. Pleasant working relationships and good teamwork help to improve the morale of employees and work performance. Successful teamwork is a basic feature of modern management practices such as total quality management, empowerment, quality circles and change management. Teamwork is very important as it increases the competitiveness power of the organization in following ways; increase the productivity improve quality encourage innovation motivate employees and improve their commitment TRAINING DEVELOPMENTS Employee training is most important aspect in any organization. Employees are key assts of the organization there are is direct relationship with organizational performance employee performances. As a result of that employee should improve the skills, capabilities, and strength to compete with technological global changes. Due to that employee should develop following skills, Computer skills: employee should develop computer skills which is most important to negotiate with global environment. Customer service: In today customer satisfaction is most key area of business environment due to high competition of global market, due to that it is required to give proper training. Diversity: It consist of explanation about how people have different views and perspectives, and includes methods to value diversity Ethics: It consists of a view about social and corporate responsibility. Further, todays employees bring a wide variety of values and morals to the organization. Human relations: Presently organizational employees work under pressure more stress on work load. Therefore there may be lots of misunderstandings and conflicts. Proper training will minimized the unnecessary conflict misunderstandings. Quality initiatives: It consist of basic training requirement about the quality concepts, Guidance for qualities, procedures Eg; benchmarking, Total Quality Management, Quality Circles.. Safety: Safety training is more important specially for the employees undertaking risk jobs eg: working with heavy equipment , chemicals, Fuel, gas or Electricity related employments Most of the organization has given safety equipments when doing the risk operations Eg Hayleys ADC PLC operating chemical related productions employees are given safety manual, safety equipments proper training Sexual harassment: This includes training about sexual harassment on inappropriate behavior. Normally this is included in organizational policies. Why training is important and Benefits from Employee by proper Training and Development There are several sources that the employee can train develop them selves. They can use organizational policies, procedures, safety manuals, online information on training and development. Employees are benefiting by proper training developments. It may increase moral , job satisfaction, motivation of employee, Enhanced the productivity, efficiency of employee resulting financial benefit to the organization, Minimized the employee turnover, due to the new technologies methods enhanced the production capacity Diversity Diversity energizes customer service, employee motivation improvement of moral of employee, decision making team performances. With rapid change of global market employment relationships have also emerged from the changing work force, information technology, and globalization factors. Currently most of the organization more concentrates on corporate social responsibility to compete with standardization of values and ethics of other organizations. Currently organizational behavior pushes the competitiveness. Considering the above facts organizational behavior, play major role in todays context

Business Essays Heineken Beer Market

Business Essays Heineken Beer Market Heineken Beer Market Executive Summary Chapter 1 analyze threats Heineken is facing and opportunities the company can get from the beer market by using two model PESTLE and Porter Five Forces. PESTLE describe what difficulties come from external environmental factors that the company is facing and Porter five force analyze the threats as well as opportunities of Heineken in suppliers, buyers, competitors, substitutes and new entrant. OT factors in SWOT analysis also use to define in chapter 1 for threats and opportunities of the company. Chapter 2 describes strengths and weaknesses in the company operation through the analysis of internal environment such as company resources, organizational structure and culture. The resources with include tangible, intangible, management capability and marketing which used to identify what the advantages Heineken are managing for the performance of their operation. SW in SWOT also use at the same time to analyze strongly what strengths and weaknesses Heineken is taking. Chapter 3 assesses how Heineken perform in term of effectiveness, efficiency and return to shareholders based on efficiency ratios and performance investment ratios. This assessment identifies the market share and market growth of company in the market. Chapter 4 finding the options those are available to the company and recommendation of the most appropriate ones for future strategic direction. Chapter 5 finding recommendations for structures, systems and policies which use to implement these strategies successfully. Chapter 6 the outline of my assessment of the usefulness of strategic management models for Heineken analysis. How PEST, Porter Five Force, SWOT, resource-based and financial analysis use to be described for my analysis successfully. Introduction Today beer is widely available and enjoyed in most countries and cultures around the world. Heineken is one of the largest companies in a global network of distributors and breweries. In addition, Heineken owns and manages one of the worlds leading portfolios of beer brands in terms of sales volume and profitability. Moreover, the company has been able to remain one of the worlds leading consumer and corporate brands for more than 130 years. It became Europes favorite beer brand successfully exported to every corner of the world. Chapter 1 Analysis of the external general PESTLE model Political Beer is a kind of drink that the government excises significantly because it contains alcohol which is addicted people. Therefore, this will affect Heineken Company in sale volume in the market. With internationalisation and globalisation, more and more brewers are hunting for new markets, governments on the other hand with and intention to gain maximum profit as well as get empathy on ethical grounds are imposing heavy taxes on liquor and beer imports. As a result, this fact will bring threat for Heineken. For example, recently drinking alcohol is prohibited on public transport in London. This hence will impact on the beer market because people want to enjoy their beer not only at home but also at public where they can have fun time with their friends. Economic Heineken has many operations in mature – mainly Western European and it is reported in Euros. Therefore, the currency fluctuations could create threat to the overall company results, especially relating to the US dollar. However, Heineken has a clear policy on hedging transactional exchange risks; this would postpone the impact on financial results. Nowadays, unemployment has risen due to recession in the market and this will result in more people will choose some cheaper alternative. As a result, Heineken with premium price will be impacted for that. This also brings threats for company in distribution aspect. Social culture Nowadays, beer is not only for men enjoy it but women also drink beer to enjoy its taste. Furthermore, life style of the new generation has become very fast and different, which result in lack of time in today life. Thus the consumption at bars is declining. This means that the beer market will be affected by this as well as Heineken Company, this will lead to go down in sale volume. Furthermore, demographic changes would influence the company a lot. For examples, in China where the population is going up rapidly and this combined with consumer having increasing amounts of leisure time. Therefore, these would lead to consumption of beer in China grew by 33.56% between 2000 and 2006. China now has overtaken the United State to become the largest national beer market in the world. As a result Heineken Company will have significant sale volume in this market. Technology Now it is hard to find a part of the company’s business that doesn’t use technology. Therefore, technology is developed will impact the company as well as beer industry. Information technology security upgraded has created opportunities for Heineken’s worldwide business operations, and connectivity in the company and with outside partners is increasing. For example, the recent advancement in the technology has opened huge markets for organizations to access world population without any barriers. This can be taken as a chance to reach out to almost every location on the globe. Hence Heineken will open their market in many locations in the world. Porter’s five forces model The bargaining power of suppliers The suppliers of raw materials to Heineken Company are mainly farmers. Therefore, the threat for power of supplier is high. The bottle supplier for Heineken is provided by Heye Glas Nederland which is fully supplied the green bottle for the worldwide distribution of Heineken beer. In the past, Heineken kept only 33% its stake in Heye Glas in order to secure the supply of high quality export bottles at a lower cost to meet the needs for demand but now Heineken has kept 100% stake in 2002. Beer is produced by water, barley, hops and yeast. These ingredients are supplied by farmers. Heineken also mentioned that competition for agricultural products from the biofuels industry that is affecting their costs. The bargaining power of buyers The buyers in this industry have many choices as there are many companies serving beer. This will increase the choice of the customer and hence the threat for power of buyers is high. For example, for serving customer at the pub, there are a lot of beer brands for them to fit their taste such as Guiness, Carlsberg, Tiger. Therefore, buyers now have a choice to choose the one they like. As a result, choosing of customer for what kind beer they want to drink will bring threats for Heineken. The threat of potential new entrants Nowadays, an explosion of smaller brewers has entered the market during the past decade that making the industry much more competitive. Heineken is one of the largest brewers in the world and they have to share market with other brewer. The barrier in the beer market is low. Therefore, the threat of potential new entrants for Heineken is high. This will make Heineken considering to create innovation or uniqueness into their product that can sustain competitive advantages in the beer market. The threat of substitutes Beer is a kind of beverage which contains alcohol. However, people can switch to drink wine which also is alcohol drink. Customer’s taste is not similar so that they have right to choose what they want to enjoy, so this will affect the beer market as well as Heineken Company. As a result, the threat of substitute for beer market is high. The extent of competitive rivalry Heineken has achieved the economy of scale in the market especially in Europe. It holds about 30% of market share in European beer market. Since the beer market is growing, so the competitors will try to attain their growth targets. The large brewer like Heineken tends to enforce their own strategies to the beer industry and due the economies of scale they will produce higher quality and unique products which can make their own place in the market, hence keep themselves growing to achieve their target. Chapter 2 Internal analysis of the company Analysis the resources Tangible: Since Heineken know that their plant and equipment is a key for company production, they invest so much in the infrastructure to make sure that their operation is working efficiently. For example, Heineken have four breweries in Russia, all those use KHS Till plant technology. This equipment at Heineken’s packaging can processes 50 liter kegs in addition to 30 liter at an output of up to 140 kegs an hour. As a result, the two-lane machine can operate with one racking, six washing and sterilizing stations. Intangible: brand name is most valuable asset of the Heineken Company, they has built this name Heineken with premium brand. The company recognizes that brand is very important key for them to develop a strong presence globally in the beer market so that Heineken have a lot of marketing activities for its brand name. Furthermore, branding is also a highly defensible competitive advantage for Heineken; this would bring strength to company expansion. Hence Heineken Company can stretch their production internationally and add more money for company. Management capability: Heineken implemented a number of new initiatives in the area of leadership development in 2004. One is a new leadership competency model that defines behavior expectations from all senior managers at Heineken. The model takes Heineken company ambitions and values as a starting point and translates these into the leadership behavior required from senior managers. With marketing differentiation using different message within normal media advertising can also have differentiating effect. This differentiation will bring strengths for Heineken. When most advertisers are pursuing essentially the beer market with the same message like showing gregarious groups of males in public houses having an enjoyable night out. In the other hand, Heineken managed to differentiate its beer by using a series of advertisements employing humour and the caption Heineken refreshed the parts other beers can not reach. Organizational structure In 2005 Heineken announced that it was created a new top management structure, this would drive and support growth as a global organization. In order to connect functions, operation and finance in a more effective way, the company create a new more streamlines Executive Board. Hence change would lead to create strengths for operating regions and global functions. Furthermore, Heineken has grown substantially over the past four years. The new structure is better suited to the present organization and ensures faster decision-making. In the beer market where the consolidation process is accelerating and rapid introduction of innovations is essential, this is crucial to the achievement of Heineken’s long term ambitions. Culture Heineken is proud of they are one of the world’s great beer companies. Hence their culture will reflect the company view and values. These values create so many strengths for company to develop their environment within the company. Heineken based on the value that they respect their employees, business partners, customers, shareholders and all others who are connected to the company. Furthermore, Heineken make life more enjoyable by bring enjoyment to life, they also encourage this core value within the working places and atmosphere within the company. In addition, company has a fundamental belief in the concept and delivery of quality, it is also reflected in their other activities such as their social and employment policies. This will create benefit and value both for Heineken and their reputation. As a result, these values define Heineken corporate culture and working methods which help company to do the business successfully. Chapter 3 Evaluation of the company’s financial performance 2005 2006 2007 Return on investment (ROI) 14% 20% 12% Return on equity (ROE) 21.1% 27.0% 15.5% Net profit margin 7.05% 11.02% 7.72% Dividend payout ratio 25.8% 24.3% 42.5% Earnings per share 1.71 1.90 2.29 Return on investment of Heineken changed from 2005 to 2007. In 2006 return on investment have a significant improvement compared to 2005. The increasing of ROI show the efficiency which Heineken got profit from its technology investment. The reason for increasing ROI is that the company deployed Windows Mobile 5.0 in 2006 and has experienced significant business benefits. Company has improves account development by offering its sales representatives instant access to pricing, promotions, availability and accounts receivable data. Window mobile led to an average sales increase after deployment. The return on equity of Heineken rose 5.9% in 2006 then declined 11.5% in 2007.The reason for going up return on equity is net profit increasing. In 2005 Heineken’s net profit is â‚ ¬761 millions and it was increasing to â‚ ¬1211 millions in 2006.The rising of return on equity shows that the company have used money from shareholders effectively in manufacturing. However, declining return on equity indicated that the Heineken beer was getting more expensive to produce because the prices of raw materials and packaging have raised significantly, transportation, energy and pressure on labor costs were also expected in the beer market. In 2006 net profit margin of Heineken increased so much compared with 2005 and 2007. 11.02 % show that the company got more profit from their sale. In that year, the distribution of Heineken went up with 111.9 hectoliters in consolidated beer volumes. Furthermore, the company achieved the best annual growth rate for Heineken premium brand for many years with growth of 11.8 %. With these reason Heineken achieved their performance effectively. From the table above we can see dividend pay out ratio decrease 1.5% in 2006 and then increase so much 18.2 % in 2007.The reason of increasing is that Heineken  has been changing its dividend pay-out policy at the end of 2006. This means that it would up the amount paid to shareholders from 20-25% of net profit before exceptional items and amortization to between 30% and 35%. These proposals support Heinekens intention to preserve its independence, to maintain a healthy financial structure in order to grow the business both organically and through acquisition. Earning per share of Heineken increased from 2005 to 2007. These figures above show the company has maintenance revenue. Distributions of company increase every year so that Heineken could earn from 1 share which investors have invested. Moreover, increasing company market share by earning per share will indicate that the profit getting from every dollar invested can satisfy both Heinekens’ stakeholders and shareholder. Chapter 4 Recommendations on strategic options 4.1. To face with the alcohol pressure in the market, Heineken have the strategy to produce and sell beer in the ways that have a positive impact on society at large. With this strategy, Heineken promotes awareness of the advantages and disadvantages of alcohol, this also encourage informed consumers to be accountable for their own actions. For example, in 2006 the launching of the â€Å"Enjoy Heineken Responsibly† program was finalized. Therefore nowadays company is becoming more and more engaged to promote responsible consumption in partnership with consumers. By using this strategy as purpose the company does not want beer consumers to condone in any way the abuse of alcohol, particularly Heineken Brand. As a result this will lead to the Company get positive aspect for their production in the society. I strongly recommend Heineken should use this strategy. 4.2. For solving the problem with currency risks as the global market is unstable in exchange money, Heineken have a strategy on hedging transactional exchange risks which postpones the impact on company finance result. After deduction of dollar-denominated costs, a net cash inflow in US dollars remains. This cash flow is hedged in advance mostly by means of forward contracts. This reduces the volatility of export results and the â‚ ¬ cash flows due to short-term fluctuations in the value of the US dollar against the Euro. Transactions are entered into with a limited number of counterparties. I don’t recommend that the company use this strategy because the global market is unpredictable. 4.3. To intensify the international marketing Heineken have sponsored for a lot of entertainments activities in the world. This strategy would bring the biggest strengths for Heineken brand name. For example, company is a major sponsor of tennis champion such as Wimbledon, the US Open, Australia Open and the Shanghai Open. Moreover, the music plan adopted also remains a key sponsorship area for Heineken. For example, in Singapore has been successful that it is now used in other markets such as Malaysia and Thailand. Following with these marketing strategies on advertisement, the good thing company would show that Heineken always attend to social activities that mean they are not only bring enjoyable but also bring responsible to people around the world. I recommend Heineken should continue to pursue this strategy. 4.4. For adapting with development of technology, Heineken has a strict information technology (IT) security strategy to ensure confidentiality, integrity and availability of information and data. Furthermore, supporting and monitoring activities towards operating IT are being strengthened for the company. Moreover, IT contingency measures with regard to the partly outsourced IT shared service centre. The benefit of this strategy on IT would help Heineken to connect with so many operations around the world. I recommend company use this strategy. 4.5. By using brand strategy Heineken has built a strong portfolio that combines the power of local and international brands. Furthermore, the consistent growth of brand requires solid creative brand management which Heineken coordinate centrally. Company has developed and adopted brand strategy to get strengthening in the market share where there are lots of other brewers there. I recommend Heineken use this strategy. 4.6. To sustain with strong position in the beer market, Heineken have adapted competitive strategy in its management. By offering competitively priced and quality products, Heineken want to give consumers the premium product with reasonable price compare with other brewers. The management of company recognizes that to maintain Heineken’s sales, they need to focus on what consumer needs. In addition to look at the strengths and weaknesses of the competitor in the key business segments, competitive strategy would bring advantages for Heineken to compete with it’s competitor for attracting customers. Chapter 5 Recommendations on the most feasible strategic options 5.1. Responsibility is a heart of alcohol policy. Based on the alcohol policy adopted Heineken want to stress that their operations need to sustain dialogue with government and health organizations. The objectives of policy are to prevent misuse and abuse of alcohol. Furthermore, they want to ensure that responsible consumption of beer is socially acceptable. In addition to help Heineken be a truly sustainable business. With this alcohol policy would implement for succeed of strategy. 5.2. As consumer needs and tastes vary, Heineken must decide how much to adapt marketing strategy to local needs using a variance of standardized marketing mix adapted marketing mix, owing to the strong brand preferences loyalties that exist among the beer drinkers. Also, Heineken need to prioritize between global integration versus national responsiveness evident from decreasing sales in Holland, Rest of Europe, and Africa. Besides that the beer market is also attractive in terms of size and future growth, this approach would help the company differentiate Heineken beer with premium price compared with other beer brewer. 5.3. Data synchronization provider system can manage data behind the firewall while benefiting from one point of access to the Global Data Synchronization Network. This system would help to minimal disruption to Heinekens day-to-day operations. This integration is the first in a series of initiatives that Heineken International has been planning to accelerate its data synchronization activities through one central connection point. As a result, this system would implement highly for technology strategy to the company. 5.4. Using the branding policy the company has built brand recognition for long-term to differentiate the brand Heineken and be sure to add value to the product in order to get the brand loyalty. The brand policy also stresses for maintenance of beer quality or creates benefits for society and culture, and also provides an emotion to its consumers. This policy would add more value for Heineken Company in successful way. 5.5. Heineken has in place a strong competition compliance policy across the entire business and has a comprehensive code of business conduct for all employees. Furthermore, Heineken believes in the principle of fair competition. It will keep in place policies and programmes aimed at giving guidance to employees to ensure that they understand competition laws and act in compliance with them. Chapter 6 The assessment of the usefulness of strategic management models 6.1. To me, I find that the PEST analysis is a useful business measurement tool. It’s looking at external factors to the organization. Following the factors of the analysis, I can see the big picture of Heineken’s environment in which they are operating and the opportunities and threats that lie within it. By analyzing factors of PEST model I can understand the Heineken external environment and how the environment affects business performance of the company. 6.2. For me, I find that The Porter’s five forces tool is a simple but powerful tool for understanding where power lies in a business situation. This model is useful because it helps me understand both the threats of Heineken current competitive position and the strength of a position company are looking to move into. Furthermore, understanding the nature of Heineken competitive environment by using Porter’s five forces model, I can analyze what are crucially important for company to build long-term business strategy and sustain competitive advantages in the market. 6.3. SWOT analysis is a powerful model for me to understand Heineken strengths, weaknesses, opportunities and threats that company face. This model helps me to assess what Heineken can and can not do as well as its potential opportunities and threats. Therefore, I can know what may assist the firm in accomplishing Heineken’s objectives and obstacles. Moreover, the model is also useful in the way that it gives me the overall performance of Heineken. Hence I can analyze where the place the company get their position. 6.4. Resource-based theory is useful to me in the analysis of internal factors of Heineken following these reasons. Firstly, I can find the factors that deliver sustainable competitive for the company like branding. Secondly, the physical resources can give me a look about the efficient operation of Heineken in new technology they adopted. Thirdly, by understanding resource-based I can recognize that the way company has the dominant position in the beer market compare with other breweries. 6.5. Financial analysis method is useful for me to understand the measurement of performance of Heineken. Based on the ratio formula I can see how effectiveness and how the financial risk company was doing. Moreover, looking at the numbers which company has represented on the financial statement, I can know the market share that Heineken has positioned in the market place and the market growth company has developed. As a result of calculating for financial analysis for every year I can find how the company has operated in the effectiveness way. Conclusion I think that with all analysis include external and internal environments, company performance and all the strategy and policies Heineken adopted will help company to step more successful in the future. Although Heineken now have some troubles in production or distributions but the top management are considering creating flexible way to overcome them and then Heineken Company will keep their position is that one of the most largest brewers in the world. Appendix Key financial ratios 2007 IFRS 2006 IFRS 2005 IFRS Net profit margin 7.72% 11.02% 7.05% Operating profit margin 12.0% 15.3% 11.6% EBIT margin 12.2% 15.5% 11.9% EPS 2.29 1.90 1.71 Operating cash flow per share 3.53 3.77 3.82 ROE 15.5% 27.0% 21.1% Equity/ borrowed capital 0.85 0.74 0.62 Interest coverage ratio 22.7 19.7 14.8 Net Debt/ EBITDA 0.8 0.7 1.3 Operating free cash flow/ net debt 0.39 0.59 0.43 Cash conversion rate

American Public Policy in the Fifties: The Development of Dilemmas Ess

American Public Policy in the Fifties: The Development of Dilemmas During the 1950s, Eisenhower simultaneously developed public policy through control of military commitments abroad; for the individual, the ironic combination of consumer freedom, repressive social structures, and civil rights expansion; a protectionist stance on the economy coupled with a cautionary rejection of increased domestic spending; and the suffocation of political dissent with the blanket of patriotism. The 1950s serves as a point of restrictive reference, justifying its significance for past and future public policy. Irreversibly changing American foreign policy between 1948 and 1951, the American government escalated its size, scale, and scope abroad, building friendships but also making enemies, intending to defeat the spread of Stalinist Communism across Eastern Europe and Asia and defending democratized freedom and prosperity. Out of the World War II economic boom at home, the United States supplemented the struggling financial structure of postwar Europe with the 1948 Marshall Plan. In addition, United States policy introduced the American military as an international police power, sponsoring militarization in â€Å"forty-seven nations and led American forces to build or occupy 675 overseas bases and station and station a million troops overseas† (Johnson 443). President Harry S. Truman escorted the United States into the 1950s by involving them in the Korean War. Wishing to commit military forces, he bypassed the United Nations Security Council and the approval of Congress to eng age in the conflict between North and South Korea. Elected on a peace platform in 1952, Dwight D. Eisenhower ended the Korean War by â€Å"breaking the armistice deadl... ... for society inevitably adjusts; what solutions seemed to last, for all great visions eventually fade; and what worked once, for it may never work again. Works Cited Ehrenhalt, Alan. â€Å"Learning from the Fifties.† The Wilson Quarterly. Summer, 1995. Hoffer, Eric. Harper Perennial, 1951. Johnson, Paul. Modern Times. Harper Collins, 1991. Johnson, Paul. â€Å"U.N. Get Out of New York!† Forbes.com. 2 February 2004. 3 March 2004 http://www.forbes.com/forbes/2004/0202/029_print.html. Murray, Charles. â€Å"Losing Ground.† Basic, 1984. Siegel, Fred. The Future Once Happened Here. Free Press, 1997. Sowell, Thomas. â€Å"The Vision of the Anointed.† Basic, 1995. U.S. Department of Defense, The National Security Strategy of the United States of America. September 2002. U.S. Department of Defense, Quadrennial Defense Review. September 30, 2001.

Watching a movie on TV vs. watching a movie in a Theater :: Comparison Compare

The movie of the year just came out, and you are faced with a decision and various questions. Should you wait for the movie to come out on TV? Or should you stay home and wait for the movie to show on TV? Although both seem reasonable choices, watching the movie on TV at home is superior to watching a movie in a theater. The reason is because of commercials, prices, seating choices and availability to see the movie. When you watch a movie in a theater you have the advantage of not having to deal with commercials because they come on at the beginning of the movie. However, that can be a disadvantage as well because if you have to go to the bathroom or something comes up you would have to miss that part of the movie. Also, you will have chance to view the movie on the release date and be able to comment if the movie was or was not worth watching. However, for these services, a theater fee is required. The fee is determined by how good or how comfortable the theater is. Seating will be a something to look forward as well. If you arrive early seating may be more available than if you arrive late, so you would have to seat wherever a seat is available and sometimes that is not to your comfortability or desire. You also do not have choice in what kind of chair you want to sit in, or how soft or hard the chair is which sometimes seems less appealing. On the other hand, when you watch the movie on TV you have to deal with pesky commercials all throughout the movie, sometimes cutting off on the most exhilarating part. The price however, is to your ultimate convenience, it is free. You will also get the seat of your choice like the sofa, the chair, or the floor all according to how you feel. However, you will not be the first to watch it and by the time the movie comes out you would probably have heard all about it. In conclusion, watching a movie at home is much better than watching a movie in the theater.

Cognitive Psychology

Psychology has experienced many stages of development and gained momentum with many prominent psychologists attempting to map the human mind and explain the behaviors involved. These individuals have shaped the many theories of psychology and given insight to the vast complexity of the human mind in nearly all walks of life. Up until the 1960’s psychology was dominated with behaviorism and gained popularity with findings by B. F Skinners rate maze (Bjork, 2010). B. F. Skinner believed that the mind was invisible and irrelevant to scientists. He believed that concerns should be focused on end results rather than internal processes. The incomplete analysis of human behavior sparked many questions giving rise the theories of cognitive psychology, which examine the internal processes, problem solving skills, memory and language and the general mystery of how people think, remember, learn and behave (Boeree, 2006). This paper will examine four milestones in cognitive psychology and why the concepts of behaviorism cannot be ignored in the cognitive approach as it relates to human behavior. On the forefront of psychology as a scholarly study is Wilhelm Wundt. His foundation of a formal institution to study the many aspects of human behavior paved the way for the development of the many schools of thought in the field of psychology. His establishment of the first psychology lab at the University of Leipzig separated psychology as a dedicated science field of study and as thus made the development of cognitive psychology possible. Though Wundt was studying the mind through a perspective considered structuralism, his model of studying the various aspects of the human mind, presented a model to be emulated by psychologists around the world. Jean Piaget, a Swiss psychologist, was interested in the growth of human cognitive capacities. Piaget explored how children grow and develop in their abilities to reason and think. His studies were focused on how a child would reach a certain conclusion rather than whether the reached conclusion was accurate. Piaget developed the four stage process of child development and laid out a pattern of how information flows differently during the brain development of humans. These stages are vital to the understanding of physical and mental limitations in the processing of data as it enters the brain. His model of child development serves as guidance for school curriculums and education modules (Huitt, 2003) Albert Bandura initially studied human behavior through the eyes of behaviorism, but realized that the mind absorbs information differently depending on the circumstances surrounding a person, and as such the processing is equally important as the information being fed. (Boeree, 2006). He is often considered the initiator of the cognitive movement, when his realization of the various factors contributing to the retention, processing and memory of information began to emerge in the expansion of studies in psychology (Boeree, 2006). The last noted contributor to the development of cognitive psychology was George Miller. His publication of â€Å"The Lucky Number Seven, Plus or Minus Two† illustrated the limitation of the human brain and its capacity to retain and process data (Miller, 1956). Miller points out the ability to retain a data set exceeding the value of seven becomes more challenging and the average human does not have the capacity to accurately process information in excess of seven. He illustrates this theory by tying it to the numerical representation of the number seven in significant events and happenings around the world. The seven seas, the seven deadly sins, the seven days of the week and the coincidental assignment of seven-digit phone numbers serve as related findings of astonishing fascination. The value of observations in cognitive psychology can not be ignored due to the nature of cognitive psychology. It was founded on the basis of many schools of thought and as such it is the study of the mind, which functions based on external factors as well as internal happenings. Unlike a computer, which functions the same, regardless of how the information was entered, a human being will react and process the information differently. For instance, a computer will carry out a calculation in the same way, without regard to the emotional state the person enters the data. To a computer it is irrelevant how the person feels. A person will process information depending on the state he or she is in and this varying state of mind influences a person’s ability to retain data, misinterpret instructions or react to situations. This can be evident in ability to focus on simple tasks when a person is in strenuous or emotionally charged situations. The observation of behavior in cognitive psychology will give clues on the effects of mental disposition prior to receiving data and the various outcomes. This approach sheds light on the dependence of behavior and attitude towards the ability to simply process data. Without consideration of other factors the field of cognitive science would be unreliable as the physical process of data as it enters the brain results in vastly different reaction in people. This difference can be attributed to personality, experience and other factors of the human mind. Cognitive psychology is a fairly new science, though the many branches have laid the foundation of it over the past centuries. The fascination of human behavior has taken many shape and forms and given birth to the many approaches of study. Cognitive psychology has accepted the challenge to not only look at the behavior or what causes it, but also how this determination is made in the human brain. This perspective of psychology can be challenging and as such, the study will continue for many years, as the observation is not visible to the human eye. With the help of modern technology, the process of translating immeasurable data happening inside the human brain to evidential data in explaining the functions of thinking, reasoning, memory and retention has become vast and continues to inspire further interest in the exploration of the complex human mind. Boeree, George. (2006). Albert bandura. Retrieved from http://webspace. ship. edu/cgboer/bandura. html Boeree, George. (2006). Jean piaget. Retrieved from http://webspace. ship. edu/cgboer/piaget. html Bjork, Daniel. (2010). B. f. kinner (1904 – 1990) behavioral analysis, social service, educational reform. Retrieved from http://education. stateuniversity. com/pages/2421/Skinner-B-F-1904-1990. html Huitt, W. , & Hummel, J. (2003). Piaget's theory of cognitive development. Educational Psychology Interactive. Valdosta, GA: Valdosta State University. Retrieved from http://www. edpsycinteractive. org/topics/cogsys/piaget. html Miller, George. (1956). The Magical number seven, plus or minus two: some limits on our capacity for processing information. Retrieved from http://www. musanim. com/miller1956/ Cognitive Psychology Cognitive Psychology Brian Shrum Psy/360 April 11, 2013 Dr. Turner Cognitive Psychology Hermann Ebbinghaus said, â€Å"Psychology has a long past, yet its real history is short† (Goodwin, 2008, p. 28). He was referring to the belief that while the study of human thought, emotion, and behavior is firmly entrenched in philosophy, psychology as its own discipline has only been around a short time. During this short time, different branches of psychology have come out, one of them is cognitive psychology, which is only roughly 50 years old.Cognitive psychology expands upon other fields of psychology to further reveal why human beings act in the way they do. This paper will define cognitive psychology, explore key milestones in its development, and discuss the importance of observation as it relates to cognitive psychology. While human behavior has been observed since the beginnings of psychology, the different fields focused only on observable behaviors. In contrast to that, cogni tive psychology is a perspective that looks at the mental processes involved with human intelligence and behavior.These processes include thinking, speaking, perceiving, memory, and problem-solving (Willingham, 2007). This field of psychology researches the unobservable nature of these processes, and uses abstract constructs to better understand these processes (Willingham, 2007). Cognitive psychology has evolved from other fields of psychology, one of which is behaviorism. Behaviorism was a very popular field of study during the early part of the 20th century.Many well-known psychologists like Pavlov, Watson, and Skinner made their mark during this behaviorist revolution. The behaviorist movement was firmly rooted in the scientific method and relied heavily on the observable actions. While behaviorism was a useful tool in explaining behaviors based on instinct and drives, it had several large hold-ups in being useful for humans. First, most of the experiments were done using non-hu man animals such as Pavlov’s dogs, which had no real usefulness in explaining the aspects of human intelligence.The second, and most destructive shortcoming for behaviorism, was that it did not observe, nor could it explain, human language, or intrinsic drives (Willingham, 2007). From these short comings, it became evident that parts of the human psyche had to be studied, which is where cognitive psychology began to form. However, this shortcoming has not been the only development to help cognitive psychology become what it is. The metaphor comparing the human mind to a computer was a big leap for cognitive psychology.It allowed new abstract ideas to formulate on how the human brain works like an information processing center (Willingham, 2007). The basic break down of this is sensory input gives way to processing, and from processing a behavior is chosen and performed. This behavior could be internal or external dependant on what the input necessitates. For instance the comp uter currently being used to write this paper is receiving input from the keyboard. This information is translated as a bunch of zeroes and ones, which are then output to the monitor in the form of the letters being typed on the keyboard.Combine this metaphorical approach with the onset of technology, specifically neuroscience, and cognitive psychology continues to evolve. Neuroscience has tremendously helped cognitive psychology evolve. With the development of brain studying equipment such EEGs, CT scans, and MRIs cognitive psychologists, and scientists, are better able to understand how the brain is used in receiving input. A patient can be hooked up to one of these machines and be asked to perform a task, either physical or mental, and the brain patterns can be observed.While the direct process of the interaction between brain cells cannot be directly observed, the patterns can be. These observations can be used to determine if the inferences made by the observing cognitive speci alist are accurate (Willingham, 2007). Observing how the brain reacts during these experiments can show links between the structure of the brain and the associated functions performed (Willingham, 2007). Even with technology playing a key role in cognitive psychology, behavioral observation does still play a key in cognitive psychology.Behavioral observation is still vital in cognitive psychology. This is because it has shown that two different people may develop different ways to solve similar problems. Through these observations it has been suggested that how people solve problems helps to develop new cognitive skills. Also, without observation, the only tests that can be run are thinking tests, which entails a large amount of logic being applied to the results (Willingham, 2007). Observing how different people handle different situations allows for generalization to not become a problem.The continued technology movement has fueled the cognitive psychology movement. Combing experi ments with a machine that can view the brain functions while the behavior is also being observed has produced many new theories. This cognitive movement has been founded on the failures of the past, and is growing with the technology of the future. References Goodwin, J. C. (2008). A history of modern psychology (3rd ed. ). Hoboken, NJ: John Wiley & Sons. Willingham, D. T. (2007). CognitionL The thinking animal (3rd ed. ). Upper Saddle River, NJ: Pearson/Allyn & Bacon. Cognitive Psychology Psychology has experienced many stages of development and gained momentum with many prominent psychologists attempting to map the human mind and explain the behaviors involved. These individuals have shaped the many theories of psychology and given insight to the vast complexity of the human mind in nearly all walks of life. Up until the 1960’s psychology was dominated with behaviorism and gained popularity with findings by B. F Skinners rate maze (Bjork, 2010). B. F. Skinner believed that the mind was invisible and irrelevant to scientists. He believed that concerns should be focused on end results rather than internal processes. The incomplete analysis of human behavior sparked many questions giving rise the theories of cognitive psychology, which examine the internal processes, problem solving skills, memory and language and the general mystery of how people think, remember, learn and behave (Boeree, 2006). This paper will examine four milestones in cognitive psychology and why the concepts of behaviorism cannot be ignored in the cognitive approach as it relates to human behavior. On the forefront of psychology as a scholarly study is Wilhelm Wundt. His foundation of a formal institution to study the many aspects of human behavior paved the way for the development of the many schools of thought in the field of psychology. His establishment of the first psychology lab at the University of Leipzig separated psychology as a dedicated science field of study and as thus made the development of cognitive psychology possible. Though Wundt was studying the mind through a perspective considered structuralism, his model of studying the various aspects of the human mind, presented a model to be emulated by psychologists around the world. Jean Piaget, a Swiss psychologist, was interested in the growth of human cognitive capacities. Piaget explored how children grow and develop in their abilities to reason and think. His studies were focused on how a child would reach a certain conclusion rather than whether the reached conclusion was accurate. Piaget developed the four stage process of child development and laid out a pattern of how information flows differently during the brain development of humans. These stages are vital to the understanding of physical and mental limitations in the processing of data as it enters the brain. His model of child development serves as guidance for school curriculums and education modules (Huitt, 2003) Albert Bandura initially studied human behavior through the eyes of behaviorism, but realized that the mind absorbs information differently depending on the circumstances surrounding a person, and as such the processing is equally important as the information being fed. (Boeree, 2006). He is often considered the initiator of the cognitive movement, when his realization of the various factors contributing to the retention, processing and memory of information began to emerge in the expansion of studies in psychology (Boeree, 2006). The last noted contributor to the development of cognitive psychology was George Miller. His publication of â€Å"The Lucky Number Seven, Plus or Minus Two† illustrated the limitation of the human brain and its capacity to retain and process data (Miller, 1956). Miller points out the ability to retain a data set exceeding the value of seven becomes more challenging and the average human does not have the capacity to accurately process information in excess of seven. He illustrates this theory by tying it to the numerical representation of the number seven in significant events and happenings around the world. The seven seas, the seven deadly sins, the seven days of the week and the coincidental assignment of seven-digit phone numbers serve as related findings of astonishing fascination. The value of observations in cognitive psychology can not be ignored due to the nature of cognitive psychology. It was founded on the basis of many schools of thought and as such it is the study of the mind, which functions based on external factors as well as internal happenings. Unlike a computer, which functions the same, regardless of how the information was entered, a human being will react and process the information differently. For instance, a computer will carry out a calculation in the same way, without regard to the emotional state the person enters the data. To a computer it is irrelevant how the person feels. A person will process information depending on the state he or she is in and this varying state of mind influences a person’s ability to retain data, misinterpret instructions or react to situations. This can be evident in ability to focus on simple tasks when a person is in strenuous or emotionally charged situations. The observation of behavior in cognitive psychology will give clues on the effects of mental disposition prior to receiving data and the various outcomes. This approach sheds light on the dependence of behavior and attitude towards the ability to simply process data. Without consideration of other factors the field of cognitive science would be unreliable as the physical process of data as it enters the brain results in vastly different reaction in people. This difference can be attributed to personality, experience and other factors of the human mind. Cognitive psychology is a fairly new science, though the many branches have laid the foundation of it over the past centuries. The fascination of human behavior has taken many shape and forms and given birth to the many approaches of study. Cognitive psychology has accepted the challenge to not only look at the behavior or what causes it, but also how this determination is made in the human brain. This perspective of psychology can be challenging and as such, the study will continue for many years, as the observation is not visible to the human eye. With the help of modern technology, the process of translating immeasurable data happening inside the human brain to evidential data in explaining the functions of thinking, reasoning, memory and retention has become vast and continues to inspire further interest in the exploration of the complex human mind. Boeree, George. (2006). Albert bandura. Retrieved from http://webspace. ship. edu/cgboer/bandura. html Boeree, George. (2006). Jean piaget. Retrieved from http://webspace. ship. edu/cgboer/piaget. html Bjork, Daniel. (2010). B. f. kinner (1904 – 1990) behavioral analysis, social service, educational reform. Retrieved from http://education. stateuniversity. com/pages/2421/Skinner-B-F-1904-1990. html Huitt, W. , & Hummel, J. (2003). Piaget's theory of cognitive development. Educational Psychology Interactive. Valdosta, GA: Valdosta State University. Retrieved from http://www. edpsycinteractive. org/topics/cogsys/piaget. html Miller, George. (1956). The Magical number seven, plus or minus two: some limits on our capacity for processing information. Retrieved from http://www. musanim. com/miller1956/ Cognitive Psychology Cognitive Psychology Brian Shrum Psy/360 April 11, 2013 Dr. Turner Cognitive Psychology Hermann Ebbinghaus said, â€Å"Psychology has a long past, yet its real history is short† (Goodwin, 2008, p. 28). He was referring to the belief that while the study of human thought, emotion, and behavior is firmly entrenched in philosophy, psychology as its own discipline has only been around a short time. During this short time, different branches of psychology have come out, one of them is cognitive psychology, which is only roughly 50 years old.Cognitive psychology expands upon other fields of psychology to further reveal why human beings act in the way they do. This paper will define cognitive psychology, explore key milestones in its development, and discuss the importance of observation as it relates to cognitive psychology. While human behavior has been observed since the beginnings of psychology, the different fields focused only on observable behaviors. In contrast to that, cogni tive psychology is a perspective that looks at the mental processes involved with human intelligence and behavior.These processes include thinking, speaking, perceiving, memory, and problem-solving (Willingham, 2007). This field of psychology researches the unobservable nature of these processes, and uses abstract constructs to better understand these processes (Willingham, 2007). Cognitive psychology has evolved from other fields of psychology, one of which is behaviorism. Behaviorism was a very popular field of study during the early part of the 20th century.Many well-known psychologists like Pavlov, Watson, and Skinner made their mark during this behaviorist revolution. The behaviorist movement was firmly rooted in the scientific method and relied heavily on the observable actions. While behaviorism was a useful tool in explaining behaviors based on instinct and drives, it had several large hold-ups in being useful for humans. First, most of the experiments were done using non-hu man animals such as Pavlov’s dogs, which had no real usefulness in explaining the aspects of human intelligence.The second, and most destructive shortcoming for behaviorism, was that it did not observe, nor could it explain, human language, or intrinsic drives (Willingham, 2007). From these short comings, it became evident that parts of the human psyche had to be studied, which is where cognitive psychology began to form. However, this shortcoming has not been the only development to help cognitive psychology become what it is. The metaphor comparing the human mind to a computer was a big leap for cognitive psychology.It allowed new abstract ideas to formulate on how the human brain works like an information processing center (Willingham, 2007). The basic break down of this is sensory input gives way to processing, and from processing a behavior is chosen and performed. This behavior could be internal or external dependant on what the input necessitates. For instance the comp uter currently being used to write this paper is receiving input from the keyboard. This information is translated as a bunch of zeroes and ones, which are then output to the monitor in the form of the letters being typed on the keyboard.Combine this metaphorical approach with the onset of technology, specifically neuroscience, and cognitive psychology continues to evolve. Neuroscience has tremendously helped cognitive psychology evolve. With the development of brain studying equipment such EEGs, CT scans, and MRIs cognitive psychologists, and scientists, are better able to understand how the brain is used in receiving input. A patient can be hooked up to one of these machines and be asked to perform a task, either physical or mental, and the brain patterns can be observed.While the direct process of the interaction between brain cells cannot be directly observed, the patterns can be. These observations can be used to determine if the inferences made by the observing cognitive speci alist are accurate (Willingham, 2007). Observing how the brain reacts during these experiments can show links between the structure of the brain and the associated functions performed (Willingham, 2007). Even with technology playing a key role in cognitive psychology, behavioral observation does still play a key in cognitive psychology.Behavioral observation is still vital in cognitive psychology. This is because it has shown that two different people may develop different ways to solve similar problems. Through these observations it has been suggested that how people solve problems helps to develop new cognitive skills. Also, without observation, the only tests that can be run are thinking tests, which entails a large amount of logic being applied to the results (Willingham, 2007). Observing how different people handle different situations allows for generalization to not become a problem.The continued technology movement has fueled the cognitive psychology movement. Combing experi ments with a machine that can view the brain functions while the behavior is also being observed has produced many new theories. This cognitive movement has been founded on the failures of the past, and is growing with the technology of the future. References Goodwin, J. C. (2008). A history of modern psychology (3rd ed. ). Hoboken, NJ: John Wiley & Sons. Willingham, D. T. (2007). CognitionL The thinking animal (3rd ed. ). Upper Saddle River, NJ: Pearson/Allyn & Bacon. Cognitive Psychology Cognitive Psychology Brian Shrum Psy/360 April 11, 2013 Dr. Turner Cognitive Psychology Hermann Ebbinghaus said, â€Å"Psychology has a long past, yet its real history is short† (Goodwin, 2008, p. 28). He was referring to the belief that while the study of human thought, emotion, and behavior is firmly entrenched in philosophy, psychology as its own discipline has only been around a short time. During this short time, different branches of psychology have come out, one of them is cognitive psychology, which is only roughly 50 years old.Cognitive psychology expands upon other fields of psychology to further reveal why human beings act in the way they do. This paper will define cognitive psychology, explore key milestones in its development, and discuss the importance of observation as it relates to cognitive psychology. While human behavior has been observed since the beginnings of psychology, the different fields focused only on observable behaviors. In contrast to that, cogni tive psychology is a perspective that looks at the mental processes involved with human intelligence and behavior.These processes include thinking, speaking, perceiving, memory, and problem-solving (Willingham, 2007). This field of psychology researches the unobservable nature of these processes, and uses abstract constructs to better understand these processes (Willingham, 2007). Cognitive psychology has evolved from other fields of psychology, one of which is behaviorism. Behaviorism was a very popular field of study during the early part of the 20th century.Many well-known psychologists like Pavlov, Watson, and Skinner made their mark during this behaviorist revolution. The behaviorist movement was firmly rooted in the scientific method and relied heavily on the observable actions. While behaviorism was a useful tool in explaining behaviors based on instinct and drives, it had several large hold-ups in being useful for humans. First, most of the experiments were done using non-hu man animals such as Pavlov’s dogs, which had no real usefulness in explaining the aspects of human intelligence.The second, and most destructive shortcoming for behaviorism, was that it did not observe, nor could it explain, human language, or intrinsic drives (Willingham, 2007). From these short comings, it became evident that parts of the human psyche had to be studied, which is where cognitive psychology began to form. However, this shortcoming has not been the only development to help cognitive psychology become what it is. The metaphor comparing the human mind to a computer was a big leap for cognitive psychology.It allowed new abstract ideas to formulate on how the human brain works like an information processing center (Willingham, 2007). The basic break down of this is sensory input gives way to processing, and from processing a behavior is chosen and performed. This behavior could be internal or external dependant on what the input necessitates. For instance the comp uter currently being used to write this paper is receiving input from the keyboard. This information is translated as a bunch of zeroes and ones, which are then output to the monitor in the form of the letters being typed on the keyboard.Combine this metaphorical approach with the onset of technology, specifically neuroscience, and cognitive psychology continues to evolve. Neuroscience has tremendously helped cognitive psychology evolve. With the development of brain studying equipment such EEGs, CT scans, and MRIs cognitive psychologists, and scientists, are better able to understand how the brain is used in receiving input. A patient can be hooked up to one of these machines and be asked to perform a task, either physical or mental, and the brain patterns can be observed.While the direct process of the interaction between brain cells cannot be directly observed, the patterns can be. These observations can be used to determine if the inferences made by the observing cognitive speci alist are accurate (Willingham, 2007). Observing how the brain reacts during these experiments can show links between the structure of the brain and the associated functions performed (Willingham, 2007). Even with technology playing a key role in cognitive psychology, behavioral observation does still play a key in cognitive psychology.Behavioral observation is still vital in cognitive psychology. This is because it has shown that two different people may develop different ways to solve similar problems. Through these observations it has been suggested that how people solve problems helps to develop new cognitive skills. Also, without observation, the only tests that can be run are thinking tests, which entails a large amount of logic being applied to the results (Willingham, 2007). Observing how different people handle different situations allows for generalization to not become a problem.The continued technology movement has fueled the cognitive psychology movement. Combing experi ments with a machine that can view the brain functions while the behavior is also being observed has produced many new theories. This cognitive movement has been founded on the failures of the past, and is growing with the technology of the future. References Goodwin, J. C. (2008). A history of modern psychology (3rd ed. ). Hoboken, NJ: John Wiley & Sons. Willingham, D. T. (2007). CognitionL The thinking animal (3rd ed. ). Upper Saddle River, NJ: Pearson/Allyn & Bacon.

Medieval Medicine – comparing Muslim and Catholic knowledge and treatment of disease and infection

The Muslim faith have helped the treatments of disease and infection for many years now some of their herbal remedies are even used today the way they have helped everyone through the years They have an interest in care that comes from the Koran which states that it is good to help someone In need. The Catholic church has this but the Catholic church is more of a hotel than a hospital because only 10% of their hospitals actually care for the sick Also in their culture to be a good knight you had to be able to read and write and some knight’s created library’s. At this time in England to be a good knight you had to be able to joust and be good at fighting. But 1 of the most important things the Muslims did that the Catholics didn’t do is collect Greek texts from writers like Hippocrates and Galen. The reason this is so good is because not all the anatomy stuff was right that the Greeks wrote but a lot of their herbal remedies and cures were right. At the same time we were carving crosses in people’s heads the Muslims were curing people with actual cures. Question 2 out of 2 Both the religions Catholic and Muslim have been a great influence to the treatments of disease and infection because even though in the Catholic hospitals it was monks and nun’s curing the patients they did have some good herbal cures that had been passed down from generation to generation. The Catholic did have its bad side because it was monks and nurses curing the sick most of their cures were supernatural and only 10% of Catholics hospitals were actually built to cure the sick 47% housed the poor and elderly(they provided no medical care)31% of Catholic hospitals were leper hospitals (which provided no medical care) and the other 12% of hospitals gave shelter to poor travellers and pilgrims. The hospitals back then were not the same as hospitals today. There were a lot of good things about Muslim hospitals that were not in Catholic hospitals for example their hospitals gave a high proportion of hospital care also the hospitals were more purposefully built for example some of the bigger Muslim hospitals in cities like Cairo and Baghdad had hospitals with a big ward, libraries, rooms for resting, and a proper kitchen so they could give their patients a proper diet.The most important thing the Muslims did that the Catholics didn’t do was they had proper doctors at the hospital and in the bigger hospitals they even had lecture’s so they could train medics. Also both the religions did have some similarities like both of their religions disallowed dissection and because of that surgery was not considered a useful skill to have. Also both of the religions thought that theories were more important than practical procedures but one very bad thing both the religions did wrong was allow no criticism of Galen. Many doctors throughout the years of Galen’s rule over medical knowledge tried to demonstrate new theories and some of their theories were actually right, but those doctors were shut down and thought of as lunatics because no one was allowed to question Galen and his methods. In conclusion I think that the religion that had the most impact on the treatments of infection and disease was the Muslim religion because they used more actual cures and remedies unlike the Christian church that mostly used supernatural remedies.