Aeroflot essays

Aeroflot essays When discussing the airline to take when traveling to Russia, the name Aeroflot would always be the first choice. But with the break up of the former Soviet Union, Aeroflot found themselves on the brink of decreasing profit from rival companies. The adjustment from super monopoly in its market to falling far behind private Russian airline Transaero placed them in a search for market share. Aeroflot was stuck in a jam looking for the right mix to bring them back to the front line of Russian air transportation. Aeroflot's attempt to become a world-class airline has been hampered by a poor safety record, bad food, surly service, dilapidated cabins and frequently canceled or late flights. This did not hurt them when they where the only airline in its market, but when competition comes in, things begin to change. It is known that competition can only help the customers as this forces both companies to continue to improve to gain market share. Another problem with Aeroflot is that paid customers had occupied only 60% of their seats on flights. The next step for Aeroflot was to research and develop which marketing mix would help bring them back to an international airline. With some major problems involving customer service and overall product service to the consumers, Aeroflot searched for the right way to bring back their name to the market. The image the airline has selected for itself in its advertising campaign attempts to convince skeptical consumers that the airline has solved its safety and service problems. The campaign uses magazine, billboard and TV commercials, and features a flying elephant with a slogan that translates into "light on its feet." The not so subtle message means that if elephants can fly, so can Aeroflot (aeroflot.org). The meaning behind that advertising campaign using the elephant as the company symbol showed that something big like an airplane could fly freely in the sky. Lig...

Biography of Justinian I, Emperor of Byzantine

Biography of Justinian I, Emperor of Byzantine Justinian, or  Flavius Petrus Sabbatius Justinianus, was arguably the most important ruler of the Eastern Roman Empire. Considered by some scholars to be  the last great Roman emperor and the first great Byzantine emperor, Justinian fought to reclaim Roman territory and left a lasting impact on architecture and law. His relationship with his wife, Empress Theodora, would play an essential role in the course of his reign. Justinians Early Years Justinian, whose given name was Petrus Sabbatius, was born in 483 C.E. to peasants in the Roman province of Illyria. He may have still been in his teens when he came to Constantinople. There, under the sponsorship of his mothers brother, Justin, Petrus acquired a superior education. However, thanks to his Latin background, he always spoke Greek with a notable accent. At this time, Justin was a highly-ranked military commander, and Petrus was his favorite nephew. The younger man climbed the social ladder with a hand up from the older, and he held several important offices. In time, the childless Justin officially adopted Petrus, who took the name Justinianus in his honor. In 518, Justin became Emperor. Three years later, Justinian became a consul. Justinian and Theodora Sometime before the year 523, Justinian met the actress Theodora. If The Secret History by Procopius is to be believed, Theodora was a courtesan as well as an actress, and her public performances bordered on the pornographic. Later authors defended Theodora, claiming that she had undergone a religious awakening and that she found ordinary work as a wool spinner to support herself honestly. No one knows precisely how Justinian met Theodora, but he appears to have fallen hard for her. She was not only beautiful, but she was also shrewd and able to appeal to Justinian on an intellectual level. She was also known for her passionate interest in religion; she had become a Monophysite, and Justinian may have taken a measure of tolerance from her plight. They also shared humble beginnings and were somewhat apart from Byzantine nobility. Justinian made Theodora a patrician, and in 525 - the same year that he received the title of Caesar - he made her his wife. Throughout his life, Justinian would rely on Theodora for support, inspiration, and guidance. Rising to the Purple Justinian owed much to his uncle, but Justin was well-repaid by his nephew. He had made his way to the throne through his skill, and he had governed through his strengths; but through much of his reign, Justin enjoyed the advice and allegiance of Justinian. This was especially true as the emperors reign drew to a close. In April of 527, Justinian was crowned co-emperor. At this time, Theodora was crowned Augusta. The two men would share the title for only four months before Justin passed away in August of that same year. Emperor Justinian Justinian was an idealist and a man of great ambition. He believed he could restore the empire to its former glory, both in terms of the territory it encompassed and the achievements made under its aegis. He wanted to reform the government, which had long suffered from corruption, and clear up the legal system, which was heavy with centuries of legislation and outmoded laws. He had great concern for religious righteousness and wanted persecutions against heretics and orthodox Christians alike to end. Justinian also appears to have had a sincere desire to improve the lot of all citizens of the empire. When his reign as sole emperor began, Justinian had many different issues to deal with, all in the space of a few years. Justinians Early Reign One of the very first things Justinian attended to was a reorganization of Roman, now Byzantine, Law. He appointed a commission to begin the first book of what was to be a remarkably extensive and thorough legal code. It would come to be known as the Codex Justinianus  (the  Code of Justinian).  Although the Codex would contain new laws, it was primarily a compilation and clarification of centuries of existing law, and it would become one of the most influential sources in western legal history.   Justinian then set about instituting governmental reforms. The officials he appointed were at times too enthusiastic in rooting out long-entrenched corruption, and the well-connected targets of their reform did not go easily. Riots began to break out, culminating in the most famous Nika Revolt of 532. But thanks to the efforts of Justinians able general Belisarius, the riot was ultimately put down; and thanks to the support of Empress Theodora, Justinian showed the kind of backbone that helped solidify his reputation as a courageous leader. Though he may not have been loved, he was respected. After the revolt, Justinian took the opportunity to conduct a massive construction project that would add to his prestige and make Constantinople an impressive city for centuries to come. This included the rebuilding of the marvelous cathedral, the Hagia Sophia. The building program was not restricted to the capital city, but extended throughout the empire, and included the construction of aqueducts and bridges, orphanages and hostels, monasteries and churches; and it encompassed the restoration of entire towns destroyed by earthquakes (an unfortunately all-too-frequent occurrence). In 542, the empire was struck by a devastating epidemic that would later be known as Justinians Plague or the Sixth-Century Plague. According to Procopius, the emperor himself succumbed to the disease, but fortunately, he recovered. Justinians Foreign Policy When his reign began, Justinians troops were fighting Persian forces along the Euphrates. Although the considerable success of his generals (Belisarius in particular) would allow the Byzantines to conclude equitable and peaceful agreements, war with the Persians would flare up repeatedly through most of Justinians reign. In 533, the intermittent mistreatment of Catholics by the Arian Vandals in Africa came to a disturbing head when the Catholic king of the Vandals, Hilderic, was thrown into prison by his Arian cousin, who took his throne. This gave Justinian an excuse to attack the Vandal kingdom in North Africa, and once again his general Belisarius served him well. When the Byzantines were through with them, the Vandals no longer posed a serious threat, and North Africa became part of the Byzantine Empire. It was Justinians view that the western empire had been lost through indolence, and he believed it his duty to re-acquire territory in Italy - especially Rome - as well as other lands that had once been part of the Roman Empire. The Italian campaign lasted well over a decade, and thanks to Belisarius and Narses, the peninsula ultimately came under Byzantine control - but at a terrible cost. Most of Italy was devastated by the wars, and a few short years after Justinians death, invading Lombards were able to capture large portions of the Italian peninsula. Justinians forces were far less successful in the Balkans. There, bands of Barbarians continually raided Byzantine territory, and though occasionally repulsed by imperial troops, ultimately, Slavs and Bulgars invaded and settled within the borders of the Eastern Roman Empire. Justinian and the Church Emperors of Eastern Rome usually took a direct interest in ecclesiastical matters and often played a significant role in the direction of the Church. Justinian saw his responsibilities as emperor in this vein. He forbade pagans and heretics from teaching, and he closed the famous Academy for being pagan and not, as was often charged, as an act against classical learning and philosophy.   Though an adherent to Orthodoxy himself, Justinian recognized that much of Egypt and Syria followed the Monophysite form of Christianity, which had been branded a heresy. Theodoras support of the Monophysites undoubtedly influenced him, at least in part, to attempt to strike a compromise. His efforts did not go well. He tried to force western bishops to work with the Monophysites and even held Pope Vigilius in Constantinople for a time. The result was a break with the papacy that lasted until 610 C.E.   Justinians Later Years After the death of Theodora in 548, Justinian showed a marked decline in activity and appeared to withdraw from public matters. He became deeply concerned with theological issues, and at one point even went so far as to take a heretical stand, issuing in 564 an edict declaring that the physical body of Christ was incorruptible and that it only appeared to suffer. This was immediately met with protests and refusals to follow the edict, but the issue was resolved when Justinian died suddenly on the night of November 14/15, 565. His nephew, Justin II succeeded Justinian.   The Legacy of Justinian For nearly 40 years, Justinian guided a burgeoning, dynamic civilization through some of its most turbulent times. Although much of the territory acquired during his reign was lost after his death, the infrastructure he succeeded in creating through his building program would remain. And while both his foreign expansion endeavors and his domestic construction project would leave the empire in financial difficulty, his successor would remedy that without too much trouble. Justinians reorganization of the administrative system would last some time, and his contribution to legal history would be even more far-reaching.   After his death, and after the death of the writer Procopius (a highly respected source for Byzantine history), a scandalous exposà © was published known to us as The Secret History. Detailing an imperial court rife with corruption and depravity, the work - which most scholars believe was indeed written by Procopius, as it was claimed - attacks both Justinian and Theodora as greedy, debauched and unscrupulous. While most scholars acknowledge the authorship of Procopius, the content of The Secret History remains controversial; and over the centuries, while it tarred the reputation of Theodora pretty badly, it has largely failed to reduce the stature of Emperor Justinian. He remains one of the most impressive and important emperors in Byzantine history.

Plan for Low-Cost Automated Inventory System Assignment

Plan for Low-Cost Automated Inventory System - Assignment Example It includes 3 more sub systems. Manually, it is very difficult to keep such information accurate and updated in the stock registers and the business financially may become in loss when incorrect information of their item has been entered in these registers. So, it is very necessary to make their inventory and accounting system computerized. For that purpose you create a database for your small business â€Å"Cloth-Shop†, which provide you such environment from which you can handle the process of inventory and accounting at the same time by investing nominal cost on it. Ms-Access, a database system is basically just a computerized record keeping system used to create such programs where transactions are needed because it keeps the data in the form of tables on which a user can perform variety of operations easily and quickly. Such as: Create 3 tables, one for customer information, second for item information, and third for stock availability. Required fields for Table # 1 are Customer-id, Customer-name, Item-no, Date-Purchase, Item-Price, etc. For Table # 2 are Item-no, Size, color, Quantity, date-received, company-no. etc. For Table # 3 are Item- no., Item-sold, Item available

The Relationship between Economics and Ethics Literature review

The Relationship between Economics and Ethics - Literature review Example This paper illustrates that ethics resolves the question regarding concepts of human morality which may include justice, good, evil as well as right and wrong among others. Economics, on the other hand, is a social science. It is concerned with economic activities in order to understand the processes that influence production, distribution as well as consumption of goods and services within an economy. It emphasizes on the interactions and behavior of economic agents and how the economy works. The relationships between economics and ethics have an antecedent that can be traced back to the time of Aristotle whose understanding of economics was that it was a practical philosophy of ethics and politics. As such, economics involved skills that are oriented towards wealth creation and politics considered the art usable in this since it will determine what is done to bring about human happiness, ethics. The relationship between ethics and economics can be understood in the context of welfa re theory and social choice. The argument on the good and its subsequent achievement gives the link between ethics and economics. Fundamental elements that link the two are the theorems of value and choice. Theory of value concerns what is good, while the theory of choice is the principal determinant of how that good is come by. That is to imply, the choice of the actions to be taken to achieve the intended objective. According to Teulon, in imposing tax policies, the effect of it is felt both by the citizenry and the government. The government intends to generate more revenue and thus wealth. However, the choices made with regards to how the policy is implemented (the means to the end) will determine the good felt by the people and is thus ethics. Standard economics theory, therefore, will give the manner in which preferences are ordered and their subsequent ends. It, as a result, provides the rational choice that characterizes the government actions. This consequently provides a v aluation framework and how to achieve what is valued, the revenue.

Guided Reading Essay Example for Free

Guided Reading Essay Abstract This paper will describe the leveling process and how leveled books fit into the reading classroom. It will also describe how to use tools yourself, to locate lists of leveled books, how the listed levels of a title compare between one you leveled, what the publisher class the level and the guided is reading classroom as a function. The last part of this paper will describe the instructional level of a student previously interview in Module 1. Guided Reading How to use leveling tools yourself Guided reading is an instructional approach that teacher uses when students are reading at the same level of instruction. The teacher selects books from certain reading levels to guide students to make connections from print to the text. The books are easily read with the support of the teacher. Challenges and opportunities for problem solving are offered in the text. Choice selection of the books from the teacher will expand their strategies. The purpose of guided reading is for the teacher to select books that students can read with 90% accuracy. When the story is introduced to the student by the teacher, the students, through their own strategies understand and enjoy the story because it is available to them. Pinnell, (2007) states that guided reading gives students the chance to apply the strategies they already know to new text. The teacher supplies support, but the ultimate goal is independent reading. Readers that have developed some since of print have already gained important understanding of it. If they have encountered a problem in reading they will monitor their own reading and check on themselves while searching for possibilities or alternatives How to locate list of leveled books. In order for the teacher to locate leveled books for their students, the teacher should select the students with similar reading habits and behaviors. These students should experience reading habits and behaviors in the same time frame. The guide lines of the choice of books should be not too easy, yet not too hard, and offers a variety of challenges to help readers become flexible problem solvers (Pinnell, 2007). When choosing a guided reading program or leveled books, the teacher should look for books that are similar to their knowledge, are interesting to them, support them to move to the next step in reading, and give just the right amount of challenge to ensure that problem solving is taking place while supporting fluency and understanding. Leveled book collection is a large set of books organized in levels of difficulty from easy books that an emergent reader might read, to the longer, complex books that advanced readers will select. The leveled books collections may be housed in an area where it is easily accessible. A key component in a guided reading program is the leveled books. The scholastic Guided Reading Program is a varied collection of books that are categorized by the kind and level of challenge they offer children as they are learning to read. The Guided Reading Program consists of 260 books organized into 26 levels of difficulty –Levels A-Z. Many different characteristics of the texts are considered in determining the level of challenge and support a particular book or short story presents (Pinnell, 2007) Some leveled books may consist of the teachers’ working collaborately together to construct leveled books from large collections of books. When teachers have been teaching a long time, they began to acquire the knowledge necessary to know what is easy and what is difficult for their students. When using the books frequently, the teachers will notice that categories of their collections will become more established (Scholastic. com) How the listed levels of a title compare between one you leveled. There are factors and criteria’s for leveling books. There is no distinct characteristic that can be used to evaluate text or reading materials. Some of the factors that are considered when evaluating text are length, layout, structure and organization, illustrations, words, phrases and sentences, literacy features, and content and theme (Scholastics. com). When compared the book that was leveled with the books in Scholastics, it was very close. The formation was based on the factors and criteria’s’ for leveling books. Guided reading classroom, how it functions, its advantages, and its disadvantages. The guided reading classrooms should have an independent reading practice location. This independent practice space should welcome students to a rich environment for reading. Teachers with a good sense of what a rich reading environment consist of will include in the reading practice location pillows or a couch for a feeling of an invitation to read. Students need to feel very comfortable when reading. The library in a guided classroom needs to be complete with rich and exciting literature. Some of the literature that should be included in the library is fiction, nonfiction, fantasy, magazines, current events, and sports and whatever you feel as a teacher that the students will be interested in. Technology is a major component of a guided reading classroom. It services as an independent and small group practice while the teacher is working with students in a small guided reading group. The guided reading groups should consist of four to six students at a time. The sessions for guided reading groups vary depending upon what level of readers you are dealing with. It is often 10-15 minutes for emergent readers, and 15-30 minutes for more advanced readers. Also in a guided reading classroom there should be cross curriculum centers for writing, art, and science which can be done at their desk with very little instruction. This would take very explicit planning on the teacher part. This will allow for the teacher to continue guided reading groups. A teacher-led small-group assessment area should be located in a place where the teacher has total vision of her classroom, but yet in an area where the students that are in the guided reading area can be together so that the skill can be implemented as one. Finally, there should be a designated area where the teacher can teach in a whole group setting. The advantages of a guided reading classroom when the teachers are working with a particular group, is that they can control what is going on in the classroom and ensure that the students are actively engaged at all times. By setting guided reading classrooms up this way, the teacher can take an informal assessment of behaviors whether or not the students are working in centers, at their desk or with the teacher in a guided reading group. The teacher should be taking running records, jotting anecdotal notes, or even conducting oral interviews if time permits. The disadvantages of this guided reading classroom is that it will take a lot of planning time to ensure that the centers all have meaningful activities that will help them read or increase their ability to interact with each other. Most of the time teachers do not have centers that are effective because of the necessary time needed for preparation to ensure an effective guided reading classroom. These guided reading groups should constantly change from week to week to ensure that all students are actively engaged in a differentiated atmosphere. Student from Module 1 This student could fall between emergent literacy and beginning reader because in module 1 the student started finger pointing and looking at the picture to determine the words. Also the student had trouble with the recognition of sight words. The student experienced difficulty with decoding unfamiliar words. This was a 3rd grade student that seemed very happy at home. The student does understand the concepts of print and words. Even thought she had trouble with decoding unfamiliar words, she seems to have phonological awareness. Knowledge of alphabets was noted. Her Independent level was grade 1, Instructional grade 1-2, and Frustration Level is Grade 3. Can this student benefit from a pull-out intervention program that focus on sight words and decoding? Conclusion This paper described the leveling process and how leveled books fit into the reading classroom. It will also described how to use tools yourself, to locate lists of leveled books, how the listed levels of a title compare between one you leveled, what the publisher class the level and the guided is reading classroom as a function. The last part of this paper described the instructional level of a student previously interview in Module 1. References Pinnell, G. S. (2007, Guided Reading Program, Scholastic, Scholastic, Red, New York, NY Scholastic. Com Retrieved September 14, 2009 from http://www2. scholastic. com/browse/article. jsp? id+4177.

Biography of Princess Elizabeth Essays -- Queen of England History Roy

Biography of Princess Elizabeth Elizabeth I was the daughter of King Henry VIII and his second wife, Anne Boleyn. When the little Princess was born on Sunday, the seventh of September, 1533, few could have predicted the glittering life ahead of her. Her birth was undoubtedly a great disappointment to her father, and a political disaster for her mother and all her supporters. For many years, Henry's main goal in life had been to father a healthy son to succeed him to the throne of England. Despite twenty years of marriage to the Spanish Catherine of Aragon, and the birth of several children, by 1533, Henry had only one living legitimate child, a daughter, Mary. Although there was no law in Tudor England preventing the accession of a woman to the throne as there was in France, the rule of a woman was considered undesirable. Not only was it thought that a woman was incapable of ruling a kingdom, there were also practical considerations that made female sovereignty problematic, such as her marriage, and the problem of the role her husband should have, as well as the risks of childbirth. It was unlikely that Henry would ever have a son by Catherine of Aragon (she was older than him, and her child-bearing days were numbered) and this troubled him considerably. Also he had fallen deeply in love with the young and dazzling Anne Boleyn and wanted to make her his bride. To marry Anne, however, he had to have his marriage to Catherine annulled, and annulling a marriage was never a simple process. For Henry, it proved colossal. The power to annull marriages lay with the Pope, and unfortunately for Henry, Catherine had very powerful family connections. She was the aunt of the great Emperor, Charles V, and the Pope could not afford to offend Charles by granting Henry his annulment. As time progressed, it became clear to Henry that if he wanted to marry again, he would have to find a way of getting an annulment without the Pope's assistance. He and his advisors found the answer in breaking with the Catholic Church completely, and establishing an independent Church of England. This would give Henry complete power over matters ecclesiastical. This revolutionary step was made possible by the emergence in Europe at this time of a new branch of Christianity that rapidly gained the name of Protestantism. This had very important doctrinal differences to Catholicism, but Henry'... ...as lost. At her husband's bequest, Mary reluctantly accepted Elizabeth as heir to the throne. After Elizabeth, and passing over the Suffolk line, the most powerful claimant to the throne was Mary, Queen of Scots, granddaughter of Henry VIII's eldest sister, Margaret. Mary had not long married the French heir to the throne, Francois, and the French and Spanish were enemies. Thus, even though Elizabeth was a Protestant, it was in Philip's best interest to secure her accession to the throne to avoid the French obtaining it. Elizabeth was at her childhood home of Hatfield when Mary died on the 17 of November, 1558. She was reputedly eating an apple underneath an Oak tree in the great park when the news of her accession to the throne reached her. Elizabeth was now just twenty five years old, and Queen of England. For the first time in her life, her destiny lay in her own hands, and Elizabeth knelt on the ground and whispered in Latin what she truly must have felt: "This is the Lord's doing, and it is marvellous in our eyes". Further Reading: Alison Plowden, The Young Elizabeth David Starkey, Elizabeth Alison Weir, Children of England Anne Somerset, Elizabeth I

Effects of Poor Diet and Obesity on Heart Essay

A good diet consists of consuming a full range of all the various nutrients needed for proper function of the body and bodily systems. When someone consumes the correct nutrients in the correct proportions, they are considered to have a â€Å"Balanced Diet†. However, when someone is not consuming the correct nutrients or not consuming the correct amount of nutrients they are said to have a poor diet or â€Å"malnutrition†. Malnutrition is often misconceived to be just the lack of nutrients in the body causing illness and Anorexia; however this is in fact incorrect as malnutrition can also be defined as the excessive consuming of nutrients which contain more energy than the body uses. This is most commonly known as â€Å"Obesity†. In Britain and most first world countries, obesity is one of the most serious effects of malnutrition. It can be extremely dangerous due to the build up of a certain fat known as â€Å"Adipose Tissue† under the skin and around maj or bodily organs. Someone can usually be defined as being obese if they have a BMI of over 30 (BMI can be calculated by dividing mass in Kg by height in Meters, squared). Coronary Heart Disease (CHD) is a common disorder of the blood vessels that supply the heart muscle with oxygenated blood. It is a major cause of death in developed with Reports in the UK suggesting that 3-4% of men aged between 35 and 74 die each year due to the effects of CHD. In the reports for women, the risk appears to be about half of this figure. Each year around 156000 people in England and Wales die from CHD. The heart is used as a pump to pump blood around the body; this is done via the contracting of the hearts muscles. This process needs a continuous supply of oxygen in order to function, however if this oxygen supply is cut off or slowed down the muscle cannot contract and therefore the muscle will soon die. One of the processes that can restrict the amount of oxygen getting to the heart is called â€Å"atherosclerosis† alternatively known as â€Å"Hardening of the Arteries†). This can lead to the coronary arteries to be blocked due to the build up of mater ials inside the artery walls. This causes the amount of space available for the oxygen to pass through the artery to become heavily constricted. Atherosclerosis is a very slowly developing problem and people who contract it normally do not show any signs until they are at least 40 years of age. However in some people, the process can be caused to happen much faster. This is normally due to things such as high blood pressure, the presence of low-density lipoproteins (LDL’s) or even excessive amounts of harmful chemicals in the blood cuased by things such as the excessive consumption of tobacco. Damage from the presence of these substances will build up inside the coronary artery and exist as deposits known as an atheromatous plaque. Once this plaque has restricted the wideness of the lumen by 50% or more, flow of oxygen into the heart muscle will not meet required amounts and will cause a pain to be felt during exercising known as â€Å"angina†. This pain is felt in the left shoulder, chest and arm, but can still be felt in the neck and left side of the face for some people. Another danger from the presence of an atheromatous plaque in the coronary arteries is the danger of a blood clot being formed around the plaque. These blood clots are known as a â€Å"Coronary thrombosis† and are caused by fibrous protein Collagen coming into contact with the platelet which causes the platelet to secrete a chemical that react with the blood and cause a clot to form. These blood clots further slow down the flow of blood through the artery. This could cause the part of the heart receiving the oxygen from this artery to fail in receiving enough blood and therefore shut down or stop the heart from beating altogether. When this happens it is called a â€Å"myocardial infarction†. A myocardial infarction is a very serious condition in which the heart fails to beat. Around 90% of all cases of myocardial infarction are direct effects from the problems aroused by Coronal thrombosis. Myocardial infarctions are potentially fatal if a large amount of muscle is affected. Cardiac arrests are a result of myocardial infarction due to the lack of beating from the heart. During a cardiac arrest, no pulse can be felt on the victim and also the victim will lose consciousness (faint). If the heart is not restarted before the muscle cells starts to die off, then the victim will also die. A reconstruction of the effect an Atheromatous Plaque can have upon the wideness of the Lumen inside a blood vessel (self made image) Cholesterol is an important substance in the structure of cell membranes and we must have a certain amount of it in our body or the liver will produce its own form of cholesterol to be transported and used by cells. However, evidence from tests completed by scientists suggests that having an excessive amount of cholesterol in the blood increases the risk of suffering from CHD. It is still unclear whether or not ones levels of cholesterol in the blood stream can be controlled by ones diet although, data does show that eating large amounts of saturated fats can increase your chance of having a high cholesterol blood content. Excessive cholesterol can be dangerous as it is not soluble in water so therefore it cannot be transported using the blood plasma transportation system. Instead it must be transported around the body in something called â€Å"lipoproteins† which are tiny balls made up of various lipids, cholesterol and proteins. There are many varieties of lipoproteins which are normally categorised into 3 main sub-sections. These sub-sections are defined by the amount of protein they contain (also known as their density) and consist of: High Density Lipoprotein (HDL): High protein content and low lipid content Low Density Lipoprotein (LDL): High Lipid content and lower Protein content Chylomicrons: a very high lipid content and very low protein content HDL’s are usually given the job of picking up cholesterol from around the body and transporting it to the liver. On the other hand, LDL’s are usually given the job of transporting cholesterol from the lover to other parts of the body. LDL’s play a part in the formation of an atheromatous plaque due to the tendency for them to deposit cholesterol into the damaged walls of arteries; in contrast HDL’s seem to actually help in preventing CHD. This is because they remove cholesterol from tissues including those of blood vessel walls. Therefore a person who has a high HDL: LDL ratio in their body would be much better protected against CHD than someone who does not. The structure of a lipoprotein (this one could be a LDL due to its High Lipid content and lower Protein content) (http://ta.wikipedia.org/wiki/%E0%AE%AA%E0%AE%9F%E0%AE%BF%E0%AE%AE%E0%AE%AE%E0%AF%8D:Structure_of_a_Lipoprotein.jpg) Blood pressure can be defined as the pressure that blood inside vessels applies onto the walls of the vessel in which it is being transported. If a person has an exceptionally high blood pressure, they are said to have â€Å"hypertension†. This increases ones risk to CHD by causing the walls of the arteries to thicken and stiff much like atherosclerosis causes the blood vessels to become hardened. The cause of high blood pressure is not always clear in every case. However scientists have suggested that a high intake of salt or the excessive consumption of lipids may be aiding in the creation of a high blood pressure, this is due to the high water affinity of salt itself which could be drawing in water via osmosis, increasing the volume of blood and therefore pressure upon the blood vessels. High blood pressure is normally combated naturally by the body via the kidneys which would excrete more liquid containing the salt solution; however this process does not always work therefore leading to people with high blood pressure being either advised to just eat a low- salt diet or be given diuretics which will make the kidneys complete the process. In conclusion, It can be seen that both poor diet and obesity can both have a certain effect upon the chances of someone contracting Coronary Heart disease, however it can also be seen that the effects from both of these problems could easily be combated by simply eating a healthier diet containing all of the nutrients needed in the body and also in the correct proportions allowing for a balanced diet and a healthy lifestyle.