International Business Plan- Brooklyn Brewery South Korea Proposal

Brooklyn Brewery: mho Korea Proposal Michael Sevier Marylhurst University Introduction Brooklyn Brewery is a craft beer brewery that has looked to everlastingly offer their grocery storeplace opportunities. With the creation of the Free Trade transcription between the fall in States and South Korea the opportunities for companies from the U.S. to expand into this commonwealth are better than ever. In 2014, the global beer foodstuff is view to have a look upon of $496,614.3 one million million million, an ontogeny of 5.5% since 2009 (Yonhap New, 2011).The global beer market grew by 0.4% in 2009 to realise a volume of 148,396.2 million liters. In 2014, the global beer market is forecast to have a volume of 160,319.8 million liters, an increase of 8% from 2009. These numbers get along indicate that the opportunity is in that respect for Brooklyn to successfully expand into this market and perhaps different markets. With the posture of other big American beer producers already established in the Korean market, in that location is an established familiarity with American products. This will bear Brooklyn to get oer the initial hurdle that may be faced with products from remote countries. The South Koreans have shown a orientation course for American products of all kinds and America has had an ongoing relationship with South Korea for decades.

Expanding into this market just seems to be the natural progression for Brooklyn Brewery. attach to Overview Brooklyn Brewery is a craft beer brewery founded in 1988 and based out of Brooklyn, NY. The brewery is rivet on c reating beers that are enriching and support! the traditions of the communities that they serve (brooklynbrewery.com, 2012). Brooklyn beers are distributed in 25 states and 20 countries at present. Throughout 2011 the comp each went by an boilersuit expansion that should double cognitive content in 2012 and manifold capacity by 2013. Brooklyn probably exports more craft beer than any other American craft brewery. Brooklyn Brewery has an award-winning roster of seasonal prole and...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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