Marketing Research

market placeing research Proposal Marketing Problem alter land Brown-Forman Corporation is one of the largest American companies in the waver and liven up industry, Fetzer Vineyards is their largest winemaker. Revenue and pull in profit for the boozing segment of Brown-Forman were up 11% and 14%, respectively, in financial 2004. However, the growth was operate by the superior spirits brands, and the gross profit from the fraternitys wine brands declined due to a drop in volume for both Fetzer and Bolla wines. There atomic number 18 many symptoms for why this decline has occurred. Health consciousness is a rising impulsion among Americans of all ages and the latest crazes are the low-carbohydrate diets. Recently, Fetzer has introduced into the market two unsanded low-carbohydrate wines, a chardonnay and a merlot. Their premium spirits brands constitute not been affected by the stark naked diets because bourbon, whiskey, rum, gin, and vodka all backtrac k no carbohydrates. However, most mixers used to abide by these spirits...If you want to soak up a full essay, coif it on our website: OrderCustomPaper.com

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