'Ielt Task 2\r'

'Advertising encourages consumers to demoralise in measure rather than promoting tone of voice. To what extent do you agree or disagree? Words: 281/ condemnation: 45’ Whether or not customers are advance by advertisers to purchase intersection points in quantity without promoting quality is a controversial question. Some people would show â€Å"yes” with that idea. However, as far as I am concerned, I strongly oppose that perception. First and foremost, although at present consumers are bombarded with information of products and services, viewers are stable decisions-makers.Some people concern about quality, others fork out raise in quantity. But, they generally buy products fit to their take interests, tastes, income and other factors. Moreover, customers are now increasingly cautious about advertised products, they thus ask for advice from their friends and families, rather of buying them impulsively. In simple terms, it is customers rather than advertis ers who square up to purchase a certain product.It is also note that the main function of publicize is to provide customers with becoming information about a lot of aspects of a product including quality, package, functions, warrantee, and promotion, not only equipment casualty. In fact, advertising is usually criticized on the ground that it leads customers to follow the advertisers’ desire. However, according to marketing principles, that advertising merely satisfies consumers’ information needs. Unarguably, price is an important factor that marketers usance to boost sales.Nevertheless, it is more(prenominal) important to remember that the role of advertising is to plead specific information on a product and service. Therefore, advertising simply conveys the message relating to price, rather than use it to attract consumers. To sum up, I believe that consumers have different attitudes toward advertisements because they are influenced by various factors, not o nly price. The general perception of advertising as a stimulus for purchasing in quantity rather than promoting quality is in fact a bias.\r\n'