The Fast Food Health Scam Essay -- Health, Nutrition

For decades the profuse-food industry has supplied the Statesns with tasty, comforting food, quickly and for a low cost. It was not until recently, when the health craze first hit America in the late 1980s that the corporations developed a new uprise to marketing health food products to fit their customers wants (Nielsen 450). flat the most common extravagant food chains, such as McDonalds and underpass started advertise healthier food items on their menus to continue appealing to the ecumenic public. In order to maintain significant market sh are of the industry, fast food companies must entice people of all ages and advertise resource menu options, even if the nutrition electrical capacity does not support the messaging. enchantment fast food restaurants give the impression of offering healthy food, nutritionist studies show healthy alternatives are not as nutritious as publicize (Chan wear down 85). The reality is Fast Food companies hoax their costumers into believing the fast-food advertised is healthier but do not provide enough nutritionary information for them to make educated decisions. The advertising technique of persuasion leads to ridiculous impressions of a product, much the likes of the advertisement claims of selling healthy fast food. In The Indictments Against Advertising by Courtland L. Bovee and William F. Arens, both authors of business and contemporary advertising textbooks, briefly discuss advertisings effect on the consumer. They to a fault showcase business strategies, in this case the fast-food industry, persuading people to want what they dont get (Bovee 358). With fast food marketing teams promoting healthy alternatives like apples instead of French fries or milk instead of soda, the companies are able to dupe the consumer into believing the... ... example, ordering a double make pounder with cheese and apple slices gives a false since of justification because they chose to raven French fries (Chandon 302). Addin g a marginally healthy substitute to an puffy entre should not be construed as a nutritional meal. Consumers alike need to be aware of the adverse effects of adding high-fat high-sodium extras to their meals, such as cheese, mayonnaise, dressings, and special sauces. Instead if a person wants nutritional value in spite of appearance a fast-food meal they must diligently consider health content and portion size to avoid overeating and unwanted weight gain. Individuals need to take personal responsibility of their choices and not believe the false impressions of advertisers. Implementing nutritional knowledge not only while dinning in fast-food restaurants but into free-and-easy life will lead to healthy longevity.