Marketing - Fictisious Prodcut repositioning Essay

Marketing - Fictisious Prodcut repositioning - Essay congressmanThey sell their product through retailers and other distributing outlets and they have a strategic position in coffee berry gift baskets for special occasions. Product repositioning is another key area in marketing. Repositioning tie in to the change of the image of product and also targets other buyers. Repositioning is also involves changing the market divide from one to another. Godiva chocolate manufactures change their product position to tween market segment. Currently they are targeting products in customary consumers. Their product lines include coffee and cocoa biscuits and other branded chocolates, and their key marketing strategy cerebrate on gift chocolate baskets meant for special occasions.Re positioning in tween market segment in the USA is a very strategic and competitive decision. It is one of the high potential marketing areas primarily intended consumers from aged between 8-12 years. The tween ma rket represents a whole new marketing challenge -- and hazard -- for retailers and marketers. Defined by Associate Professor Cele Otnes as kids ages 8-12, the tween market has approximately $14 billion in annual spending power. (The tween Market, College of Business Communication Features). Product positioning will depends mainly on consumers behavior and perception. Market ken is an important tool before repositioning to identify and determine clients needs and wants. The target customers for Godiva chocolates are primarily children in the age group of 8-12 years. They have to meet a proper strategy to reach at their customers, through a strategic market survey to ascertain the reaction of customers as well as main chocolate retailers to determine the final initiation of the product and its physical attributes like color, size, shape, packaging, brand name etc. It also needs to be ascertained as to what quantity