Apple Inc Case Study Essay Example | Topics and Well Written Essays - 1750 words

Apple Inc Case Study - Essay Example The key factors were seen to be innovative products not backed by quality, frequent change of leadership and the recessive trends in the economy that had significantly reduced the buying power of the consumers. It is felt that in the fast changing environment of technology and rapid globalization, there is marked convergence of changing preferences across the globe. Therefore, it becomes important for the firms to introduce the product at the right time is crucial but at the same time, the success would also depend on its quality and the pricing. The report is prepared for the management of Apple Inc. so as to identify the issues and problems, analyze them to evolve strategies and recommendations to improve and improvise the performance outcome of the organization’s aims and objectives. The company had undergone dramatic changes since its inception in 1976. The early success was followed by considerable loss in revenues and market share in 1981. The company’s fortunes catapulted to regain its market position that kept steadily rising till 2008, when the company was again faced with many challenges and slow growth, showing significant loss of revenue. The main problems and issues identified were as follow: The management seemed to lose its initial focus on innovation and preferred analyzing the current problems to the exclusion of introducing newer products to meet the fast changing demands of the public. When the company was launched in 1976 by Wazniak and job, both were driven by the fact that the novelty of the product (computers) and its utility value outweighed its cost and appeal to the people. That was the reason that the Apple products had huge initial success. Later, when IBM and Microsoft came into the field and introduced affordability into the market strategy, Apple Inc was the hardest hit company and showed tremendous decline in profits and plummeting of its market share to 3%. The