Madonna Case Study

dubiety 1 Described and explain the protrudeline being followed by bloody shame in term of the explanation of competitive strategy given in Chapter 6. resoluteness 1 Table 2 Bowmans strategy clock time Based on the Bowmans strategy clock above, we identify strategies been utilise in her phonograph record albums finished the years below comfortable Star 1982 Trashy pop lace illuminates, skirts over capri pants, fishnet stockings, jewellery bearing the Christian cross, and bl from each virtuosoed hair. Young wannabe girls, dovetailing from fading trip the light fantastic toe to emerging club sceneinfluential among young girls and women 1. No frills combines a low expenditure, low perceived product/service benefits and a contract on a toll- sensitive mart harm Like a Virgin- Like a Prayer(first bod one album on the U. S. lbums chart) 1984 in the beginning a Marilyn glamour learn, then became a saint and sinner She performed the form at the first MTV Video medicine Awards trademark Boy swindle belt and crucifix jewelry More gr knowledge-up rebellious fan base, a lot connoisseural pistillate audience and male worshippers featured role in Desperately Seeking Susan embarked on her first concert electrical circuit in the U. S. in 1985 titled The Virgin travel, with the Beastie Boys. 2. Low impairment attempt of price war and low margins need to be cost leader mode Erotica Bedtime Stories (eighth U. S. umber-one single -Academy Award-winning song) 199019921994 Erotic porn sense, sadomasochistic, put forwardual carry, more(prenominal) minelli in Cabaret than Monroe signed an endorsement deal with soft imbibing manufacturer Pepsi desolelyed her clean song, Like a Prayer, in a Pepsi commercial and also made a euphony video for it. crotchety mix of heading audiences gay club scene, 1990s women taking control of their own lives, also pure male titillation -bloody shames first military issue Sex, a book consisting of shakeuall y provocative and explicit images caused media tilt but sold 500,000 copies in the U.S. 3. Hybrid seeks simultaneously to achieve assortediation and a price deposit down than that of competitors Something to Remember Evita (won an Academy Award and a flamboyant Globe for scoop out Original Song From a Motion describe also won a Golden Globe Award for dress hat Actress in a Musical or Comedy) 1995 Softer image, ballads preparing for glamour image of Evita painting role Broadest audience target, picking up potential film audiences as well as regular fan base designed to apostrophize to the mature audience that would be the target of Evita. close conventional image.Max fixings latterlyr used this mixture of Marilyn and Eva Peron to market its glamour image 4. note seek to provide products or services that offer benefits that are various from those of competitors and that are widely valued by buyers. Ray of Light (U. S. top 5 singles won three Grammy Awards won a G rammy for Best Short Form Music Video. ) 1998 Earth m former(a)(a), Eastern mysticism, dances unison conglutination album influenced by electronica, techno, and trip-hop, thereby updating her clean dance-pop efficacious for the late 90s. Most adventurous track record. ) Clubbing generation of the 1990s, pertly cohort of fans incontrovertible original fan base of direct 30somethings desperately staying trendy used by Microsoft in its advertising campaign to introduce Windows XP. 5. Focus eminence strategy seeks to provide high perceived product/service benefits beneficialifying a substantial price, usually to a selected market segment (niche) Music 2000 dot rock, tongue in cheek Miss USA/ terrify girl, assuredness Britannia having a video which depicts murders by car, was banned by MTV and VH1.Managing to hit the changing club scene and 30-something Brits starred in the film Swept outside(a) a commercial and critical failure and electric outletd straight-to-video i n the UK. 6. Increased price/standard value higher margins if competitors do not follow risk of losing market share American Life 2003 Militaristic image Che Guevara Anti-consumerism of American dream bloody shame kissed the heirs to her throne, Britney Spears and Christina Aguilera and then got the two of them to make out with each other.Unclear audience reliant on existing base sold 4 million copies, the lowest selling album of her career. The release of bloody shames successful childrens book, -The side of meat Roses, which was followed by several more novels in proximo years. 7. Increase price/low price only feasible in monopoly status justification on a Dance Floor 2005 Retro-1980s disco imagery, high-motion dance-pop sound Strong gay-icon audience, pop-disco audience, dance-based audience radio stations were boycotting bloody shames singles because she globely r of disapproval against the war n Iraq. 8. Low value/standard price loss of market share Hard glass (Mo st successful release from the album, reaching 1 in twenty-s take down countries worldwide including the join earthly concern Chart and becoming one of bloody shames great(p)gest-selling singles. ) 2008 M by bloody shame clothes collection, which was designed by bloody shame for H&M consist of classic designs and accessories which theorize bloody shames timeless, unique and always glamorous style. bloody shame slit away at genre straightjackets inter variegateable a surgeon, opening the doors for the in store(predicate) hip-hop explosion. U. S. Canada, North & South America and European concert tour Sticky and Sweet in promoting her unfermented album Madonnas adding a late-sprung(prenominal) twist to a whole new distribution model the energetic handset Samsung and Sony Ericson. Focus differentiation strategy seeks to provide high perceived product/service benefits justifying a substantial price, usually to a selected market segment (niche) Madonnas new album Hard Cand y 2008 has rebuild her strategy from ultimate failure to focused differentiation as her new album has an urban vibe, while remaining a dancepop record at heart.Stuart Price, the producer of Confessions on a Dance Floor, described the new album as moving in an urban direction. It had initially been define as having a lot of producers from a lot of genres in there. The sun proclaiming that it could be her nigh ambitious project yet, while The impertinent York Times reviewed the album as a set of catchy, easily digestible, mass- cost songs. (Wikipedia 2008) chief 2 Why has she experienced sustained success over the foregone two decades?Answer 2 For stay maintaining in amusement sedulousness Madonna has use a ways of attempting to sustain advantage through differentiation Create difficulties of imitation Factors that can make strategies difficult to imitate. ? Music genre Madonna always tiltd her music genre in her new album and her music genre never been the same genre from one album with other album. For role model in her early career the music genre her bring is Trashy pop and for current album the genre was urban vibe. Targeted audiences Madonna always set her target audience with her new album release in market and her target audience is different for each album. For example in album Ray of Light her target audience was Clubbing generation of the 1990s and for album Confession on a Dance Floor the target was Strong gay-icon audience. ? Style or Image Madonna style and image always changed with her new album release in market and not many celebrities exiting to do the same thing with Madonna because its take a higher cost.For example that we can give here about Madonna style or image is in her album name Music here image was Acid rock, tongue in cheek Miss USA/cow girl and in album Like a Virgin the likes of a Prayer her image is originally a Marilyn glamour image. ? stylemark The trademark of Madonna was her dance, which is her dance for all al bums is different from one and other and for all album Madonna has set her own dance. For example in album Ray of Light the dance footstep was a classic dance pop and for album hard candy the dance step is more to hip hop. Sex appeal As what we turn in Madonna like to show her sex appeal to public and its was her attracter to make her fans buy her album or watch her movie. Her sex appeal is hard to imitate by other celebrity because her has her own effigy of sex appeal that other artist didnt has and also Madonna really confident with her sex appearances in public. Create a situation of imperfect mobility The capabilities that sustain differentiation cannot be traded. Her self Something that cannot being change or imitate by other celebrity is Madonna voice. hitherto her now already 25 years in sport industriousness but she still can maintain her vocal establish and didnt has any singer have a similar voice like Madonna, ever her singing style also cannot be imitate by other singer and it never change until now. ? Trademark As we know Madonna trademark was her dance, and Madonna dance step is difference from other celebrity because it has an own style and persona while her dance.Madonna and dance is something that we cannot change because Madonna started her career in entertainment exertion with dance and until now she still with her interesting in dance. ? Sex appeal Sex and Madonna is one of the thing that we cannot change because Madonna always come out with her sexuality story in media and its like something compulsory to Madonna in this entertainment industry. Most of Madonna fans also know her because of her sex appeal story and not because her talent in music.Establish a lower cost position Competitors can allow an organization to sustain wear out margins that can be reinvested to achieve and maintain differentiation. ? Album All Madonna album was receive a good feed cover version from her fans and around of her albums are sold more than wha t she expected because a price of her album was an affordable and anybody can buy it. Not just that, the quality of her album also appropriate with the price given and make her fans feel satisfied. Tour / Concert In all Madonna tour most of the tatter is sold out and its proving to us that Madonna concert get an excellent reception from her fans. Her ticket price also affordable and the clothe divided also make all her fans can watch her performances in suitable situation. Not just that, Madonna basically has a surprise to her fans in her performance. Question 3 What might threaten the sustainability of her success? Answer 3 There have several factors that can be enceinte the sustainability of Madonna successful in entertainment industry and the factor is ?Her own self Her own self can be the biggest threat for her future career in show business because with her habit like to leave the controversy in media will arrive the negative impact for her in recollective term. After 25 years in music industry she always makes the negative controversy and it will make the fans keep world-weary with the bad story about their idol. If that happen, Madonna career also will goes down and its hard for her to wake up again after that. ? Criticism Madonna gets in any case many criticisms along her career because of the controversy that her always make when her new album need to release in market.Maybe for her its just the trick to promote her new song and just a part of her marketing strategy, but for the other parties who give the critic to her will feel that Madonna is wrong icon for them because dont know how to care her fans sensitivity. ? New artists with new talents Now days too many new talent or star came out in entertainment industry and it will give bad impact to Madonna because most of the new generation likes to watch and give their support to new artists compare than the oldies.Most of the new artist now has a new talent that we cant see from the previous e vergreen generation. So that Madonna should work harder to make sure her reputation will not go down and can become a diva forever. ? Reality shows The honesty show also can be the biggest threat for Madonna in music industry because of too many reality shows playing in television now and the contestant for the program also has a big talent and their idea also new and fresh. When the new talented star will come out from that reality shows, it will give obligate to Madonna to stay in entertainment industry for a long term. Sex appearances Madonna and sex appeal is synonym in entertainment industry because her always like to show her sex appearance to public more compare to promoted her album or films. Most of her story in magazine or from paparazzi is about her sex appeal is too much and have a one time her well known as a sex icon more than a singer or movie star and its can become a threats to her because her sex story more than her album or movie story. ? Competitor As we know a ll celebrity has their own competitor in entertainment industry and its goes same to Madonna.For her latest competitor in music industry was a Britney Spears. It is because Britney and Madonna do a come back in music industry almost in the same time and when the time that downfall of Madonna, Britney also face the same situation as Madonna. Not just that, Madonna and Britney also well known as a celebrity who like to do a controversy and always come out with their sex appearance in public. Conclusion Madonna rocketed to stardom so quickly in 1984 that it obscured most of her musical virtues.Appreciating her music became even more difficult as the decade wore on, as discussing her lifestyle became more common than discussing her music. However, one of Madonnas greatest achievements is how she manipulated the media and the public with her music, her videos, her publicity, and her sexuality. Arguably, Madonna was the first female pop star to have complete control of her music and imag e. Madonna named also list as a one of People Magazines 50 Most Beautiful People of 1991, and 25 Most Intriguing People of 2001.It is because Madonna has her own Image, music genre and targeted audiences for each albums that been produced in market. She also was the first world(prenominal) brand name to make content delivered to mobile phones seem honest dope. Not just for consumers in Asia and Europe, whod long been exposed to any number of mobile content and marketing campaigns, but to mobile newbies who just happen to be the ultimate arbiters of pop culture settle down Americas teenagers. Madonna has been dubbed one of the greatest pop acts of all time and dubbed The tabby cat of Pop by some media.She is ranked by the Recording application Association of America as the best-selling female rock artist of the twentieth century and the second top-selling female artist in the United States with 63 million certified albums. Guinness World Records list her as the worlds most succe ssful female recording artist of all time and the top-earning female singer in the world with an estimated net worth of over US$400 million, having sold over 200 million records worldwide. On shew 10, 2008, she was inducted into the Rock and Roll Hall of Fame.